Digital Marketing Director Position

2 days ago


Norwalk, Connecticut, United States Stew Leonard's Full time
Digital Marketing Director Job Summary

Stew Leonard's, a family-owned and operated fresh food store, is seeking a Digital Marketing Director to drive, manage, and execute digital marketing efforts to support its retail stores and e-commerce sites. The ideal candidate will develop and execute a comprehensive digital marketing strategy aligned with Stew Leonard's strategic objectives, primarily driving customers to its brick-and-mortar locations.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy.
  • Direct, manage, and execute all digital marketing activities.
  • Partner with cross-functional teams to ensure marketing efforts align with overall business strategies/financial objectives.
  • Work closely with external partners to optimize the program and maximize advertising return on investment (ROI).
Requirements:
  • Bachelor's degree in marketing or related field.
  • Minimum of 8 years' experience in digital marketing, preferably in retail.
  • Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, Search Engine Optimization (SEO), Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines.
Personal Characteristics:
  • Entrepreneurial, hands-on, and able to work independently.
  • Works well under pressure.
  • Adept at multitasking.


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