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Brand Marketing Lead

2 months ago

Norwalk, Connecticut, United States Cocomint Inc Full time
Job Overview

Cocomint Inc. is a prominent wholesale enterprise based in Los Angeles, focusing on East Asian beauty products, culinary items, and dietary supplements. The company has successfully launched its first direct-to-consumer platform, Cocomint Beauty, and has seen remarkable growth in the K-beauty sector through social media channels.

As we continue to expand, we are seeking a skilled Brand Marketing Lead to join our dynamic team.

The Brand Marketing Lead plays a crucial role in steering all marketing-related objectives and initiatives. This position collaborates closely with the management team at Cocomint Beauty to effectively devise and implement marketing strategies that align with our quality standards and expectations. Proactive planning and strategic foresight are essential for success in this role.

Key Responsibilities:

  • Formulate and execute marketing strategies that align with corporate goals and objectives.
  • Provide strategic recommendations for marketing plans based on content and roadmap insights.
  • Oversee the content creation team to maintain a robust social media presence.
  • Develop comprehensive marketing plans and timelines that support sales and revenue targets while adapting to evolving market demands.
  • Regularly present updates and insights to management.
  • Manage marketing projects and timelines in accordance with overall corporate objectives.
  • Coordinate projects to ensure they are completed accurately and efficiently.
  • Collaborate with management, sales, and operations teams to clearly define project specifications and timelines.
  • Ensure all specifications and content are complete, compliant, and accurate.
  • Create and maintain tracking spreadsheets for managing marketing projects.
  • Work with agency partners and provide constructive feedback on projects as needed.
  • Review marketing materials to ensure clarity, consistency, and compliance.

Qualifications:

  • Bachelor's degree in a relevant field.
  • Minimum of 5 years of experience in marketing management within the beauty industry.
  • Proficient in developing marketing plans and strategies.
  • Strong problem-solving abilities and a solution-oriented mindset.
  • Familiarity with marketing agency workflows.
  • Highly organized and self-motivated.
  • Able to thrive in a fast-paced environment and contribute effectively to team dynamics.
  • Experience in managing multiple large projects while prioritizing tasks effectively.
  • Exceptional writing and communication skills.
  • Meticulous attention to detail.
  • Ability to remain calm under pressure.
  • Quick and thorough strategic thinker.
  • Capability to lead brainstorming sessions.
  • Proficient in Microsoft Office Suite – Word, Outlook, Excel, PowerPoint.

Compensation: Salary range is $70,000 to $85,000.

Cocomint Inc. is an Equal Opportunity Employer and values diversity in the workplace.