Senior Content Marketing Strategist

4 weeks ago


Chicago, Illinois, United States OpenGov Full time
Transforming Communities through Content

At OpenGov, we're on a mission to power more effective and accountable government. As a Sr. Content Marketing Specialist, you'll play a critical role in helping us achieve this goal by developing and implementing comprehensive content marketing strategies that drive brand awareness, generate leads, and support our overall marketing goals.

Responsibilities:
  • Develop and execute content marketing plans that align with business objectives and target audience needs.
  • Create high-quality content across various channels, including blog posts, articles, case studies, whitepapers, infographics, and social media.
  • Collaborate closely with product marketers and growth marketers to build content throughout product journeys, ensuring alignment with demand generation goals.
  • Leverage data-driven insights to identify content gaps, optimize existing content, and create new content that resonates with our target audience.
  • Assist with keyword research to optimize content for search engines to improve organic visibility and drive traffic.
  • Provide content for the email marketing team - both newsletters and journeys.
  • Provide content for organic and paid social media posts.
  • Monitor industry trends and competitor activity to identify new content opportunities.
  • Utilize AI and machine learning tools to enhance content creation, personalization, and distribution efforts.
  • Measure and analyze content performance using key metrics such as website traffic, engagement rates, lead generation, and conversion rates throughout the buying cycle.
  • Use data-driven insights to optimize content strategy and improve overall marketing effectiveness.
  • Manage the content calendar, ensuring consistent and timely delivery of content across all platforms.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Requirements and Preferred Experience:
  • 4+ years of professional experience as a content marketer or writer required, for a technology company preferred.
  • Strong understanding of SEO, content distribution, and digital marketing best practices.
  • Experience working with product marketers and growth/performance marketers.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Creative and strategic thinker with the ability to turn complex topics into engaging content.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Passion for researching, understanding, and writing about emerging technologies.
  • Experience with content management systems (WordPress), marketing automation tools (Marketo), and analytics platforms.


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