Senior Content Marketing Strategist
1 day ago
At OpenGov, we're on a mission to power more effective and accountable government. As a Sr. Content Marketing Specialist, you'll play a critical role in helping us achieve this goal by developing and implementing comprehensive content marketing strategies that drive brand awareness, generate leads, and support our overall marketing goals.
Responsibilities:
- Develop and execute content marketing plans that align with business objectives and target audience needs.
- Create high-quality content across various channels, including blog posts, articles, case studies, whitepapers, infographics, and social media.
- Collaborate closely with product marketers and growth marketers to build content throughout product journeys, ensuring alignment with demand generation goals.
- Leverage data-driven insights to identify content gaps, optimize existing content, and create new content that resonates with our target audience.
- Assist with keyword research to optimize content for search engines to improve organic visibility and drive traffic.
- Provide content for the email marketing team - both newsletters and journeys.
- Provide content for organic and paid social media posts.
- Monitor industry trends and competitor activity to identify new content opportunities.
- Utilize AI and machine learning tools to enhance content creation, personalization, and distribution efforts.
- Measure and analyze content performance using key metrics such as website traffic, engagement rates, lead generation, and conversion rates throughout the buying cycle.
- Use data-driven insights to optimize content strategy and improve overall marketing effectiveness.
- Manage the content calendar, ensuring consistent and timely delivery of content across all platforms.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
Requirements and Preferred Experience:
- 4+ years of professional experience as a content marketer or writer required, for a technology company preferred.
- Strong understanding of SEO, content distribution, and digital marketing best practices.
- Experience working with product marketers and growth/performance marketers.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Creative and strategic thinker with the ability to turn complex topics into engaging content.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Passion for researching, understanding, and writing about emerging technologies.
- Experience with content management systems (WordPress), marketing automation tools (Marketo), and analytics platforms.
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