Senior Social Media Strategist
4 days ago
We are seeking a highly skilled Senior Content Strategist to join our team at The Marketing Arm. As a key member of our social media team, you will be responsible for developing and executing social-first strategies that drive brand resonance and engagement.
Key Responsibilities- Lead and contribute to social briefing processes, developing insightful and inspiring briefs rooted in data, trends, and strategically-grounded storytelling.
- Review creative outputs to ensure best practices, incorporating recent shifts and optimizations, and tie back to the brief and overall content strategy.
- Leverage deep social media understanding to drive effective social-first strategies and executions, big and small.
- Work with the Brand Experience Strategy Director to stay up-to-date with the latest social platform tests and new opportunities, and proactively lead cross-team education on those to drive proactive, innovative new ideas and strategies.
- Collaborate with the Account Service Team and Content Strategists to build monthly content calendars based on platform updates, consumer insights, and reporting performance.
- Monitor social media for proactive engagement and real-time social opportunities to activate the brand.
- Work with the Analytics & Data Science team to build insight-driven social reports, using data to provide key takeaways and recommended optimizations against WIP and future work implementation.
- Bachelor's degree in business, marketing, or communications or related field.
- ~6+ years of experience in social media, content, or connections strategy role or similar role.
- Firm understanding of social platforms, technologies, and trends with a passion for innovation to create impactful social content and presences.
- Experience working across multiple disciplines such as paid media, digital media, creative, strategy, production, and other areas.
- Expertise in synthesizing and translating information/data into cohesive and concise thoughts with clear action plans.
- Self-starter with strong problem-solving skills and ability to autonomously manage multiple assignments on schedule, on brand, and on strategy.
- Continuous training, educational programs, speaker series, and workshops.
- Culture events throughout the year.
- Communities to connect with.
- Summer Flex Days.
- Robust holiday schedule.
- Comprehensive Medical, Dental, and Vision plans.
- 401K Retirement Savings Plan.
- Employee Stock Purchase Plan.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced Senior Content Strategist looking for a new challenge, please submit your application.
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