Content Strategist
4 weeks ago
We are seeking a highly skilled Content Writer & Content Strategist to join our team at Neolytix LLC. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, lead generation, and conversions.
Key Responsibilities:
- Develop and refine Neolytix's brand voice and messaging, ensuring consistency across all content and marketing channels.
- Establish Neolytix as a thought leader in healthcare SaaS and AI by creating high-impact, insightful content such as white papers, eBooks, blogs, webinars, and case studies.
- Build relationships with industry influencers, healthcare professionals, and media to drive brand awareness and credibility.
- Identify speaking opportunities, industry conferences, and publications where Neolytix can be featured.
- Create and execute a comprehensive content strategy aimed at driving engagement, lead generation, and conversions.
- Write and oversee the production of content for various platforms, including blogs, social media, landing pages, newsletters, email campaigns, and video scripts.
- Collaborate with Product, Sales, and Marketing teams to develop content that supports business objectives and resonates with target audiences.
- Optimize all content for SEO and lead generation, with a focus on data-driven performance analysis.
- Plan and organize local marketing events, workshops, or webinars that position Neolytix as an industry leader.
- Partner with local industry associations, and influencers to expand our reach and network.
- Work with cross-functional teams to ensure that event branding and messaging align with Neolytix's overall marketing strategy.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 2+ years of experience in content writing, content marketing, or a similar role, with a strong background in healthcare or SaaS.
- Demonstrated experience in building and executing successful brand strategies that enhance brand recognition and authority.
- Proven ability to craft content that drives engagement, lead generation, and conversions.
- Expertise in SEO, content management systems (e.g., WordPress, HubSpot), and content analytics tools (Google Analytics, SEMrush).
What We Offer:
- Comprehensive health insurance, 401(k) matching, paid time off, remote work flexibility, and professional development opportunities.
- A dynamic and collaborative work environment that values both strategic thinking and hands-on execution.
- The opportunity to shape the future of healthcare content marketing and have a direct impact on business outcomes.
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