Digital Content Strategist
3 weeks ago
Job Summary:
The American Medical Association (AMA) is seeking a skilled Digital Content Strategist to join our Mission Operations-Education Center team. As a hybrid position, you will work from our Chicago office two days a week and be responsible for planning, creating, and managing digital marketing content to drive audience engagement and channel growth on the AMA Ed Hub.
Responsibilities:
* Plan and execute content marketing strategies to optimize organic search performance and manage the content marketing editorial calendar for the Ed Hub site.
* Create highly SEO-optimized content, including blogs, articles, listicles, courses, and social media posts, to promote online training and other educational packages.
* Conduct SEO research, content audits, and content marketing governance oversight, including cross-checking, quality assurance, and version control on website content marketing pages.
* Collaborate with internal stakeholders to develop high-quality copy assets for various audiences and ensure they are disseminated through all appropriate channels.
* Support digital marketing conversion efforts, UTM attribution, web analytics, and other tasks and projects as assigned.
Requirements:
* Bachelor's degree in Journalism, Advertising, or a related Communications discipline, with a concentration in digital writing/editing, marketing, and digital content publishing strongly preferred.
* Minimum 5 years of experience in content marketing planning, writing, and editing for the web, with a strong background in SEO/SEM and Google Analytics.
* Demonstrated experience upholding brand standards and editing to AP style.
* Strong knowledge and experience with content marketing strategy, digital marketing, content design, and UX principles, as well as technical skills in working within a content management system.
* Proficient with Google Analytics, social platforms, Microsoft Office products, and Adobe Creative Suite.
About the American Medical Association:
The AMA is a non-profit organization and the nation's largest professional Association of physicians. We are committed to promoting the art and science of medicine and the betterment of public health. Our team is dedicated to creating a culture of equity, diversity, and inclusion, and we encourage professional development and social responsibility.
How to Apply:
If you are a motivated and experienced content strategist looking for a new challenge, please submit your application to join our team.
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