Senior Manager, Creative Strategist

3 weeks ago


Chicago, Illinois, United States Abbott Laboratories company Full time

About the Role

The Senior Manager, Creative Strategist will be responsible for developing and executing creative strategies that drive business results and elevate the Abbott brand.

As a key member of the PA Public Affairs Division, you will work closely with senior business and creative leaders to define and develop current and future campaigns through the lens of a connected consumer journey.

You will collaborate with cross-functional teams to develop strategically driven creative campaigns and content that attracts, engages, and activates target audiences, while increasing Abbott's share of voice and brand awareness metrics.

Key Responsibilities

  • Develop and execute creative strategies that drive business results and elevate the Abbott brand
  • Work closely with senior business and creative leaders to define and develop current and future campaigns
  • Collaborate with cross-functional teams to develop strategically driven creative campaigns and content
  • Manage day-to-day marketing programs and activities to meet business objectives and comply with regulations and standards

Requirements

  • Bachelor's degree in communications, business, marketing, or related field
  • More than 8 years of experience in marketing, with at least 6 years in a high-level communications environment within a corporate/team environment or marketing agency
  • Deep understanding of the current consumer and media landscape globally
  • Excellent professional writing, communication, and project management skills
  • Ability to think 'outside the box' when it comes to strategic product communications and creative

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. We have a portfolio of life-changing technologies that spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

We are committed to employee diversity and are an Equal Opportunity Employer. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives.



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