Digital Marketing Specialist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at 24 Seven Talent. As a key member of our digital and analytics team, you will be responsible for managing and directing specific digital accounts, executing on digital initiatives, and working closely with accounts and new business to cultivate existing and past clients.
Key Responsibilities:
- Perform daily campaign management of pay per click accounts on Google AdWords, Bing, Yahoo, paid social platforms, and other platforms.
- Campaign optimization with a focus on ROI maximization.
- Maintenance and monitoring of keyword bids.
- Analysis and data insights to drive campaign effectiveness and campaign recommendations.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support generation of new paid search campaigns, ad groups, and accounts.
- Aid in the creation of new paid search marketing initiatives.
- Generate reporting for all major metrics, goals tracking, customer acquisition metrics, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and evaluate multi-channel attribution and allocation performance.
- Work with cross-functional teams to coordinate online ad copy, landing page creation, presentations.
- Monitor competition to determine winning strategies and opportunities.
- Advance our remarketing efforts.
- Search and ad copy recommendation.
Requirements:
- College degree required. Concentration in marketing, business, or communications preferred.
- 3+ years experience working for an advertising agency or related marketing field.
- Certified in Google Analytics, Adwords, Bing, Facebook Blueprint, etc. + other certifications will be required and highly recommended.
- Strong communication and relationship building skills; a proven track record in developing and retaining client relationships.
- Ability to work with other departments and teams to achieve the company's overall growth goals.
- Must be a self-starter, highly organized, highly motivated, and able to work well with many different industries.
- Polished presentation and interpersonal skills.
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