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Digital Marketing Insights Specialist

2 months ago

Reston, Virginia, United States LHH Full time
Job Title: Digital Marketing Analyst

LHH is seeking a skilled Digital Analyst to join one of our esteemed clients. This fully remote role requires a strong presence in Florida. If you excel in data-driven decision making, strategic thinking, and detail-oriented analysis, this opportunity may be ideal for you.

  • Develop and maintain comprehensive data and analytics projects across all marketing channels and tactics.
  • Provide actionable insights and recommend optimizations for client websites and digital campaigns to enhance user experience and increase conversions.
  • Track and report on key marketing KPIs, including leads, conversion rates, website traffic, and email metrics.
  • Manage multiple projects and adapt work styles/processes in a fast-paced environment.
  • Design and optimize data collection, transformation, and storage processes to leverage for analysis and reporting purposes.

Requirements:

  • Experience with analytics setup (including Google Tag Manager), Google Analytics 4, and dashboard tools like Tableau, Looker, or Power BI.
  • At least 3 years of marketing analytics experience.

Compensation: $70,000 - $90,000