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Senior Digital Analytics Specialist

2 months ago

Reston, Virginia, United States OmniForce Solutions Full time

OmniForce Solutions is seeking a highly skilled Senior Digital Analytics Specialist to join our team. As a key member of our digital analytics team, you will be responsible for analyzing web and mobile app data to inform business decisions and drive growth.

Key Responsibilities:

  • Deliver actionable insights and support site optimization efforts using Adobe Analytics, Test & Target, and Adobe Launch
  • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns
  • Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing
  • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
  • Perform quantitative analysis of digital analytics data, acquisition and retention performance, and other site metrics

Requirements:

  • Minimum 4+ years of experience in digital analytics, with 3+ years of experience in Adobe Analytics
  • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
  • Experience working with and reporting on digital analytics, financial/business reporting, and analysis
  • Bachelor's degree required, with an emphasis on business analysis, project management, marketing, communications, or information systems
  • Proven ability to administer Adobe Analytics, create report suites, and design SDRs
  • Strong experience creating Adobe-based processing rules and classifications
  • Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
  • Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables, etc.
  • Required ability to read basic HTML

Preferred Qualifications:

  • Proven ability in understanding key analytics topics related to Adobe analytics, such as evars
  • Expertise in product string tracking and complex Adobe concepts, such as data sources
  • Ability to work independently to meet multiple project deadlines and handle multiple tasks
  • Ability to learn new software and concepts quickly and adapt to evolving conditions and fluid requirements
  • Master's Degree in business administration, analytics, or marketing is highly preferred