Digital Marketing Strategist
20 hours ago
Search Engine Marketing Manager
About the Role
We are seeking a highly skilled Search Engine Marketing Manager to join our Digital Media team at ICON International, Inc. This is an exciting opportunity to help advance our SEM business and drive growth.
Key Responsibilities
- Develop and execute SEM campaigns across various search engines, including Google Ads and Microsoft Ads, to meet client KPIs and exceed performance goals.
- Scale and grow SEM search campaigns to maximize results and drive business growth.
- Lead new testing and growth initiatives in areas like campaign expansions, ad copy testing, landing page testing, audience targeting testing, and more.
- Collaborate with the Media and Account Management team to understand campaign goals, build targeting, and develop executional recommendations.
- Track, measure, and analyze performance of paid search campaigns to inform optimization and growth strategies.
- Present campaign results, insights, and recommended optimizations to clients and stakeholders.
Requirements
- 3-5 years of experience managing SEM campaigns.
- Demonstrated expertise in media strategy and execution, preferably within a media agency.
- Strong analytical skills, with a comfort in dealing with numbers and reporting.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Proficient in Microsoft Office systems, specifically in Excel.
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the industry.
What We Offer
At ICON International, Inc., we offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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