Digital Growth and Analytics Strategist

24 hours ago


Reston, Virginia, United States Konami Digital Entertainment, Inc., Full time
Digital Growth and Analytics Manager

Konami Digital Entertainment, Inc. is seeking a highly skilled Digital Growth and Analytics Manager to join our Business Strategy, Sales and Operations group. This role will play a key part in driving digital business and partner strategies across various console/PC and cross-platform titles.

Key Responsibilities:
  • Develop and implement metrics-based objectives, measurement and promotions to grow digital revenue and business in the Western market.
  • Collaborate with product, ops, marketing and business/sales teams across global offices to drive digital growth strategies and best practices.
  • Analyze and interpret data across product, business, sales and marketing fields to translate into actionable insights and compelling presentations.
  • Work closely with first party teams and internal teams to optimize product lifecycle/roadmap events, store/platform capabilities and live service campaigns.
  • Design A/B testing, experiments and learnings to strengthen future replicable campaigns and lift product performance.
  • Build internal frameworks, regular reporting and KPIs for data-driven cross-team strategies and analyses.
  • Identify and communicate valuable tools and technologies across BI, sales/martech and other business management software for digital growth optimization and measurement.
  • Evaluate and quantify potential digital revenue opportunities, monetization models and partnerships across platforms and premium/F2P games.
  • Conduct relevant market research and monitor market trends and competitor landscape to inform evergreen and GTM digital sales and promotional strategies.
  • Manage cross-functional communications, best practices and implementation of first party platform optimization and digital sales/promotional opportunities with content creation, product and marketing teams.
  • Work closely with physical ops and sales teams to synergize overall growth efforts and learnings.
  • Project manage roadmap/calendars, workback schedules and asset/deliverables with relevant teams to test and implement improvements in store optimization and first party efforts.
Requirements:
  • Bachelor's Degree or equivalent in business or related field.
  • 3-4+ years of experience in some digital and data-driven field such as product marketing, marketing analytics, performance and digital games.


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