Senior Digital Onsite Marketing Leader

23 hours ago

Cupertino, California, United States Apple Inc. Full time
About the Role

We are seeking a highly experienced Senior Digital Onsite Marketing Leader to join our team at Apple Inc. as a key member of the Apple Store Online Digital Experience & Merchandising team.

Key Responsibilities
  • Develop and execute onsite marketing strategies to drive product discovery, generate value proposition awareness, increase average order value, and improve conversion rates.
  • Partner with Product Marketing, Marcom, to create compelling content and messaging across various channels, including Store home page, Shop pages, landing pages, Product Detail Pages, Attach, Accessories Category pages, and Apple Store App.
  • Collaborate with cross-functional teams, including Product Marketing, Marcom, Commercial Marketing, Retail Engagement & Marketing, to ensure seamless alignment of onsite strategies, messaging, and branding with overall business objectives.
  • Collaborate with Regional Digital Experience & Merchandising teams to coordinate new product introduction and seasonal accessories stories and inform attach and recommendation strategies.
  • Responsible for the business performance of AppleCare across our online platforms worldwide. Partner with AppleCare teams to understand strategic priorities and develop merchandising plans and roadmaps for driving attach performance.
  • Responsible for the business performance of Apple brand and Third Party Accessories business. Partner closely with Retail Product Merchandising team on comprehensive Retail accessories strategy.
  • Partner with the Product Management team to define and prioritize new marketing/merchandising functionality across platforms and enhanced merchandising tools and capabilities.
  • Collaborate with the Future of Digital team on merchandising insights, trends, and desired customer experiences in the development of platform and omni-channel strategies.
  • Optimize user experience and journey through effective site navigation, search, and personalized recommendations.
  • Understand segment, regional, seasonal nuances, and build strategies to best optimize merchandising placements and platforms as appropriate.
  • Monitor key performance metrics such as traffic, engagement, conversion rates, and revenue to identify opportunities for improvement.
  • Identify and prioritize key onsite marketing/merchandising improvement opportunities by using sales and engagement data, customer feedback, and through partnership with the Conversion, A/B testing & Analytics teams.
  • Generate actionable insights and recommendations to optimize the customer journey and improve return on investment.
  • Stay informed about industry trends, standard methodologies, and emerging technologies in eCommerce, merchandising, and digital marketing globally. Leverage industry insights to innovate and stay ahead of the competition.
Requirements
  • 10+ years of experience leading large senior teams, including 5+ years as a manager of managers.
  • 15+ years of digital onsite marketing/merchandising or equivalent experience.
  • Demonstrated people leader who builds capabilities of individuals and teams through effective employee development, involvement, communication, and guidance.
  • Role models inclusive leadership behaviors and builds, develops, and retains diverse teams.
  • Deep knowledge of the retail industry and digital commerce and omnichannel trends.
  • Validated experience establishing vision and goals and developing strategic and tactical plans.
  • Proven experience translating business priorities into impactful marketing and merchandising stories.
  • Experienced in balancing multiple priorities, partners, and work streams across geographies and business groups.
  • Outstanding analytical and numerical proficiency; proficient in site analytics tools and comfortable working with data sets and making decisions based on data.
  • Highly skilled at building effective presentations and storytelling, including at the executive level.
  • Outstanding ability to problem solve, develop creative solutions, and demonstrate resourcefulness.
  • Excellent project management skills, including work prioritization and planning.
Preferred Qualifications
  • Regular meetings with peers in Asia and Europe during overlapping business hours.
  • Flexibility for occasional evening or weekend work during critical time periods.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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