Influencer Marketing Associate

11 hours ago


Los Angeles, California, United States Influential Full time
Job Title: Associate, Creator Partnerships

We are seeking an experienced and well-connected Associate, Creator Partnerships to join our Influencer Partnerships growing team on a Temporary to Permanent basis. This individual will be responsible for sourcing and pitching influencers across our presale and post-sale campaign initiatives.

Key Responsibilities:
  • Own the influencer sourcing process and become our resident expert on Influential's proprietary and third-party sourcing technology tools
  • Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
  • Leverage data and insights to successfully position recommended talent to clients
  • Continue to build relationships with talent and talent managers/agents in the industry; attend industry events and meetings to keep up with current trends of the influencer landscape
  • Expand our current pipeline of content creators, identifying the potential in new talent as well as handling established talent
  • Lead influencer discussion across relevant teams; effectively communicate influencer needs and recommendations between Account Management, Campaign Management, Creative, Media Strategy, and Sales
Requirements:
  • 1+ years of experience sourcing and casting influencers in a fast-paced environment
  • Extensive knowledge of national and international markets (beyond NYC and/or LA)
  • Sourcing experience that extends beyond social; you're comfortable sourcing specialty talent including musicians, actors, business/tech, foodies, gamers, chefs, etc
  • Strong writing skills with the ability to compose client-facing collateral
  • You can navigate the nuances of a diverse portfolio of clients across Automotive, Beauty, CPG, Fashion, Gaming, Lifestyle, Tech, and TV/film
  • Deep knowledge of all major social platforms (Facebook, Instagram, Pinterest, TikTok, Snap, Twitter, YouTube) with relevant contacts from each platform
  • Ninja-like skills when it comes to time management, organization, and prioritization while working against tight client deadlines
  • An entrepreneurial spirit who also thinks outside their job responsibilities and can function effectively in a team environment or independently
About Influential:

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner.

Influential is an equal opportunity employer.

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