International Marketing Director

2 days ago

Mettawa Illinois, United States AbbVie Full time
{"Job Title": "Associate Director, International Marketing RINVOQ Derm", "Job Description": "Job Summary

Reporting to the Director of RINVOQ Dermatology, International Marketing, this position supports the development and execution of marketing strategies and tactics at the International, Areas, and Country-Affiliate level. Collaborates and engages with a matrixed team, which includes market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.

Key Responsibilities
  • Leads cross-functional teams and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results.
  • Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
  • Effectively directs research team efforts in primary research projects and understands the healthcare business environment, including familiarity with International markets and payers, distribution channels, and pricing strategies.
  • Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance.
  • Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
  • Demonstrates ability to segment a market, select optimal target audiences, and position effectively for the target segment.
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
  • Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
  • Ensures that regulatory and compliance guidelines are followed.
Requirements
  • Outstanding interpersonal skills and the ability to work in a fast-paced environment.
  • Strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity, and effectively handling multiple partners.
  • Proven expertise in interpersonal change management and culture change is strongly preferred.
  • Strong business writing and oral communication skills with experience in presentation development are required.
  • Outstanding social skills with emphasis on leadership, relationship development, and influence skills.
  • Strong attention to detail - ensures accuracy of communications.
  • Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
  • Achieve results through people (matrix organization).
  • Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements, and delivered results.
  • Ability to engage with and motivate Area and Affiliate Brand Team leaders.
", "lang_code": "en-US"}

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