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International Marketing Team Lead
2 months ago
Job Summary
The Director, Global Brand Strategy Lead, IMCO is responsible for developing the global brand strategy, partnering with our international markets to:
Vision and Strategy
- Provide overarching leadership and direction for Marketing vision, strategies, plans and resource investment for franchise and/or functional unit.
- Align and lead the charge. Encompass a "One AbbVie" mindset and perspective in all strategies.
Leadership
- Set tone and priorities for scale and scope of accountability.
- Influence and persuade across multiple external and internal constituents (stakeholders and partners).
- Lead and develop direct, indirect, and cross-business team.
- Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business.
- Uses coaching effectively and efficiently to create high-performing teams and elevate team's marketing skills and knowledge.
Action and Accountability
- Determine appropriate action, execution, tracking and monitoring of Marketing Plans by employing marketing skills included the Mx2.0 framework.
- Maintain focus on and consistently triangulate market dynamics, constituents' needs, and business priorities to determine best, market-advantaged course of action.
Strategic Impact
- Formulate and adjust business plans and actions to achieve business objectives and goals, including financial, constituents and market results.
- Grow and gain share and penetration.
- Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie, franchise, and brand at the varying life cycle stages.
