Director of Marketing Analytics
3 days ago
The Associate Director, Marketing Analytics, will play a pivotal role in driving business growth and informing strategic decisions across the Neuroscience Franchise at AbbVie.
Key Responsibilities- Develop and deploy advanced analytic solutions to inform business strategy and tactics at a national and sub-national level.
- Lead the development of a comprehensive Data Lake, ensuring seamless integration of marketing data across media, consumer promotions, and other channels.
- Partner with cross-functional teams to identify key business use cases and enhance the effectiveness of omni marketing efforts.
- Collaborate with marketing agencies and providers to identify and review use cases impacting business outcomes.
- Develop and maintain high-performing teams of analytical, quantitative, and business-minded individuals to drive business insights and outcomes.
- Effectively communicate integrated analytics insights to cross-functional partners, driving informed decision-making.
The Marketing Analytics and Business Insights (MABI) team is a dynamic and innovative group of researchers, analysts, and strategists dedicated to delivering gold-standard research and analytics to AbbVie's US Commercial organization.
Requirements- Ability to lead and develop high-performing teams.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Experience with advanced modeling and analytic methods.
- Ability to work in a fast-paced environment and adapt to changing priorities.
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