Strategic Product Marketing Director
3 weeks ago
About the Opportunity
We are seeking a highly strategic and data-driven Director of Product Marketing for Adobe Commerce. This role will lead the product marketing organization for Adobe Commerce, uniquely positioned to drive growth, retention, and engagement with new and existing customers.
Main Responsibilities
- Growth & Retention Strategy: Define market strategy and influence product strategy based on technology trends, market trends, and internal data. Develop and implement Go-to-market strategies to increase growth and retention across all segments and geographies.
- Messaging & Positioning: Develop persuasive messaging that resonates with diverse user segments, highlighting Adobe Commerce value and differentiation. Invest in competitive intelligence and analysis to drive market differentiation.
- Cross-Functional Collaboration: Work closely with product, engineering, and outbound marketing to align on go-to-market strategies, product updates, and user feedback integration.
- Partnership with Global Marketing: Partner with web, analyst relations, PR, events, campaign, partner, and retention marketing teams to drive launches, campaigns, and strategic plays globally.
Requirements
- 10+ years of product marketing experience, with a strong background in messaging and GTM strategies.
- Experience in marketing SaaS, Commerce, or Enterprise software is highly preferred.
- Strong collaboration skills, with experience working in cross-functional teams to deliver coordinated marketing and product experiences.
What You'll Need to Succeed
- Bachelor's degree in computer science/engineering; MBA preferred.
- Passion for crafting impactful, data-driven marketing strategies that improve customer experiences and deliver measurable business outcomes.
- Ability to assess broad market dynamics and zero in on the ones that will make the greatest impact.
- $130,000 - $180,000 per year (estimated salary range).
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