Strategic Search Marketing Analyst

1 week ago

San Francisco, California, United States Publicisgroupe Full time

Company Overview

Digitas, a renowned Networked Experience Agency, embodies the vision of crafting magnetic experiences that earn brands a place in human networks. Leveraging comprehensive data, technology, creative, media, and strategy capabilities, Digitas delivers ambitious outcomes via unique solutions encompassing Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.

This esteemed agency has garnered recognition as Data and Insights Agency of the Year by AdAge, Brand Experience Agency of the Year by U.S Campaign, Media Network of the Year, and celebrated by Forrester and Gartner. With a global network comprising over 5,500 employees across more than 65 offices in 43 countries, Digitas serves the world's leading brands.

Estimated Salary: $82,535

Job Description

As a Senior Analyst, you will be responsible for managing tactical components within integrated Search Engine Marketing (SEM) campaigns, also known as Paid Search or Pay-per-Click (PPC). Collaborating with industry leaders like Google, Microsoft, and Yahoo, you will assist with strategy, planning, and reporting for Digitas clients.

Your key responsibilities will include:

  • Serving as the primary contact for SEM challenges, resolving issues to achieve and exceed campaign goals
  • Developing and presenting concise program readouts of performance towards key business metrics
  • Holistic SEM management, encompassing keyword development, ad creative and strategy, trafficking recommendations, optimization towards key business goals, and reporting
  • Active participation in meetings and proactively identifying campaign opportunities, challenges, and issues
  • Analysis and compilation of data from multiple sources, drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing, daily checks on program KPIs, thresholds, and campaign budget caps, ongoing management of budget and pacing
  • Translation of campaign/client goals into strategic SEM tactics and effective execution against client strategy
  • Implementation of Paid Search best practices, providing refinement and optimization recommendations, and proactive identification of campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools, and resources
  • Development of campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Creation of performance forecasts, budget allocations, and provision of data-based rationale for these recommendations
  • Collaboration with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Demonstration of positive impact with clients, internal teams, capability, and outside vendors

Required Skills and Qualifications

We are seeking strong, impactful work experience, typically including:

  • A four-year degree and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize, and manage time effectively
  • Advanced skills within Google Ads, Bing Ads, and third-party tools such as Google SA360
  • Strong client management and presentation skills
  • Expertise in managing numbers and proficiency in executing approved media buys
  • Firm pulse on the media marketplace and provision of insights into campaign results
  • Detail-oriented and organized approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Strong communication skills – clear, thorough, yet concise
  • Possession of passion for our industry, building relationships, and desire to contribute to a team
  • Exudes confidence and willingness to connect with folks throughout the organization to get the job done right

Benefits

The compensation range for this position is between $72,450 and $90,620 annually, with consistent consideration given to skills, qualifications, and experience of the applicant. Additionally, regular roles may qualify for participation in the Company's medical coverage, dental, vision, disability, 401(k), and paid time off benefits.

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