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Lead Media Strategist for Prime Video
2 months ago
About Prime Video
Prime Video (PV) is a unique platform that connects exceptional creators with dedicated audiences, offering an unparalleled entertainment experience.
We provide a comprehensive hub for critically-acclaimed original content, including popular series like The Boys and The Marvelous Mrs. Maisel, alongside a diverse selection of films. Our platform allows subscribers to engage deeply with their favorite content through various channels such as reading related literature, enjoying soundtracks, purchasing merchandise, and reliving live sports events.
As part of the Amazon family, Prime Video fosters an environment where creators can thrive, supported by a diverse and passionate global team.
Position Overview
We are looking for a Senior Media Manager to spearhead our integrated media strategy, planning, and purchasing for Prime Video. Your primary responsibility will be to drive innovative and impactful media campaigns for Amazon Original Series and Movies.
Key Responsibilities
- Serve as a strategic liaison between creative marketing teams and media agencies to formulate effective paid media strategies based on audience insights.
- Utilize data to identify audience opportunities and align priorities with internal stakeholders.
- Establish media objectives and KPIs, devising strategies to meet and assess them, while adapting to evolving market conditions.
- Create compelling storytelling materials that articulate audience-driven media strategies and present clear recommendations to senior leadership.
- Design test and learn scenarios to foster continuous innovation and enhance media performance.
- Oversee budgets and timelines for media initiatives.
- Generate forecasts and performance reports to monitor key media metrics and campaign effectiveness.
- Conduct pre-launch and post-buy audits to ensure the integrity and efficiency of media plans.
- Engage directly with networks and partners to cultivate new advertising opportunities and secure premium media placements.
- Explore and assess strategic media opportunities, serving as a thought leader on innovative methods to connect with our audience.
Basic Qualifications
- 6+ years of professional marketing experience.
- Proven track record in building and executing cross-functional marketing programs.
- Experience leveraging data and metrics to drive improvements.
- Ability to communicate results effectively to senior leadership.
- Strong prioritization skills in a fast-paced environment.
Preferred Qualifications
- 8+ years of professional marketing experience.
- Experience in a dynamic and geographically diverse organization.
Amazon is dedicated to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
For individuals with disabilities who would like to request an accommodation, please visit our website for more information.
