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Omnichannel Analytics Manager II

1 month ago

Florham Park, New Jersey, United States AbbVie Full time
About the Role

AbbVie is seeking a highly skilled Omnichannel Analytics Manager II to join our Marketing Analytics and Business Insights (MABI) function. As a key member of our team, you will be responsible for providing insights into consumer Omnichannel performance, investment allocation, and ROI, and collaborating with cross-functional teams to drive increased performance across the consumer marketing portfolio.

Key Responsibilities
  • Build and implement analytic plans that heighten visibility of Omnichannel promotional opportunities and improve the effectiveness and/or efficiency of omnichannel experiences.
  • Translate business requirements into analytics design and spearhead end-to-end analytics solutions development and delivery.
  • Own benchmarking and goal-setting.
  • Innovate upon Omnichannel analytic approaches for mid- and long-term impact measurement, providing guidance on short-term analytics.
  • Enhance quality and efficiency of Impact reporting/analysis.
  • Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
  • Conduct financial impact analysis/scenario-estimation.
  • Execute core analysis with limited supervision directly or via vendors.
Requirements
  • 7+ years demonstrated experience in web analytics and digital media analytics.
  • 7+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
  • 5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization.
  • 5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli.
  • Bachelor's Degree with a concentration in marketing/sales/quantitative analysis.
  • Strong collaboration, communication, project management, and vendor management skills.
  • High motivation, strong work-ethic, and positive attitude while working under tight timelines.
  • Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.).
  • Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social listening, online video, websites, mobile applications, data management platforms, programmatic targeting, endemic, paid search vs SEO, and familiarity with concepts surrounding tagging implementation for data capture.
  • High degree of adaptability, perseverance, creativity, and acumen to flourish in a dynamic environment.