Omnichannel Analytics Manager

3 hours ago

Florham Park, New Jersey, United States AbbVie Full time
About the Role

AbbVie is seeking a highly skilled Manager, Omnichannel Analytics to join our Marketing Analytics and Business Insights (MABI) function. This role will be a key contributor to the team responsible for omni-channel analytics supporting the growing roadmap of our internal analytic capabilities.

Key Responsibilities
  • Design and conduct analytics to optimize an integrated customer experience across patient care model services/channels.
  • Develop and implement measurement plans across all relevant therapeutic areas to support omni-channel activities for Abbvie Patient Services.
  • Collaborate with senior leaders in Patient Services to measure the impact of patient care model interactions across the ecosystem of healthcare stakeholders.
  • Provide analytic support around journey/engagement analytics, key performance indicators, and optimization of marketing tactics across multiple therapeutic areas and brands.
  • Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
  • Design test-and-learn strategies for A/B and multivariate/statistical tests across digital/CRM channels and other patient care model services to identify causal impact and iteratively improve performance through key learnings.
  • Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio.
  • Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie's digital marketing capabilities.
  • Partner with Media & Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics.
  • Utilize patient and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution.
  • Create and deliver clear and actionable measurement results to multiple teams and senior leaders in the Patient Services organization.
  • Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations.
  • Execute core analysis with limited supervision directly or via vendors.
Requirements
  • Bachelor's Degree (Business Administration, Statistics, Economics, Engineering) required, with a concentration in marketing/sales/quantitative analysis. Master's Degree a plus.
  • 5+ years of relevant Marketing Analytics or Omni-Channel measurement experience.
  • Experimental Design / Test-and-Learn development preferred.
  • 5+ years of hands-on Data and Analytics experience including SQL and web analytics tools (Adobe or Google).
  • 3+ years of hands-on experience in R or Python preferred.
  • Experience in dashboard design and development (Qlik, Tableau, PowerBI etc.) to rapidly share KPIs on campaign/tactic performance.
  • Adept in navigating a matrix environment at a large company, including effective communication and influence skills.
  • Strong abilities to deliver actionable insights by combining data/analytics with research and business trends.
  • Pharmaceutical industry experience preferred.
About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.

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