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Digital Marketing Strategist

2 months ago

Tempe, Arizona, United States My Little Mascara Club Full time
Unlock Your Potential as a Performance Marketing Manager

Are you a marketing enthusiast who thrives on data-driven decision making? Do you have a passion for staying up-to-date on the latest digital marketing trends and technologies? If so, we'd love to hear from you

About the Role

We're seeking an experienced Performance Marketing Manager to join our team at My Little Mascara Club. As a key member of our marketing team, you'll be responsible for developing and executing our digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities
  • Collaborate with our Director of New Customer Growth/CEO to establish our overall digital advertising strategy
  • Execute and track against digital advertising strategies on all paid channels (SEM/PPC, paid social, retargeting, affiliates) to drive marketing performance in line with budget
  • Manage the launch and ongoing optimization of digital campaigns, allocate resources based on performance, while focusing on achieving goals and ROAS targets
  • Monitor the competition while staying informed of current market trends in the DTC space, utilize those trends and insights to optimize spend and performance based on those insights
  • Plan, execute, and measure experiments and conversion tests
  • Identify critical conversion points and drop off points to optimize user funnels
  • Collaborate with internal teams to ensure brand-aligned messaging to improve lead quality, drive customer acquisition, conversion, and awareness
  • Own vendor/agency relationships including project management, tracking, and all communications, ensuring brand standards are met
  • Lead and maintain the company's demand generation activities
  • Generate and release content that resonates with our target audience
  • Measure, monitor, and continually optimize
Requirements
  • 7+ years of experience working in a performance/digital marketing role (at least 3+ years working in DTC, ideally ecommerce)
  • A love (or at least not a hate) for pixels and attribution accuracy, including expertise with Google Tag Manager
  • Drive to learn about your audience & what delights them
  • Experience taking initiative on omnichannel content marketing programs in a way that inspires DTC audiences to engage and take action
  • Demonstrated ability to measure the success of programs for constant self-improvement
  • Fluent in digital marketing tools, platforms, and distribution channels
  • Demonstrated ability to experiment and drive growth for B2C channels
  • Ability to market programs and initiative to internal audiences to build advocates
  • Should be high energy, self-motivated, and enjoy fast-paced environment
  • Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders

We're a dynamic and fast-paced team that's passionate about empowering women to feel confident and beautiful. If you're a motivated and results-driven individual who is excited about the opportunity to join our team, we'd love to hear from you