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Senior Product Marketing Manager, Monetization, TMT-Creator Growth

1 month ago

Seattle, Washington, United States Amazon Full time
Job Description

The Creators team at Amazon aims to make the platform the most desired destination for commerce influencers and associates. As a Senior Product Marketing Manager, you will partner with business, product, and engineering teams to drive the evolution of our business process for Creator Connections, a self-service marketplace facilitating brand/creator partnerships. Your key responsibilities will include defining the product marketing strategy, aggregating and analyzing inputs from multiple sources, and owning the voice of the customer efforts for our brand partners.

Key Responsibilities
  • Develop and execute full-scope marketing plans to engage brand partners, including emails, push notifications, social media, webinars, and recapping analyses to demonstrate success and next steps for optimization and automation.
  • Collect business and systems requirements/feedback from internal stakeholders and partners, write project plans, drive project schedules from development commit to release, and provide marketing support for any releases.
  • Develop mechanisms to capture ongoing feedback from brand partners, synthesize and present feedback to inform organizational priorities for quarterly roadmaps and sprint planning, and advocate for brand needs.
  • Lead monthly sessions with brand partners to seek insights and feedback on Creator Connections and understand emerging pain points. Work with Product Managers and leverage the roadmap to provide timely insights through these forums to inform feature development.
  • Own the brand-facing educational content for Creator Connections, updating to streamline communication, and coordinating with product, marketing, legal, finance, and PR to make updates.
  • Manage the Creator Connections internal wiki, ensuring that all internal contact information, application access, SOPs are up to date and accurate.
  • Grow engagement with our global partners, soliciting feedback on our offerings, documenting ways that we can localize our offering to meet market-specific needs, and supporting scaling marketing initiatives to international countries.
  • Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
  • Accelerate progress by driving crisp and timely decisions, clearing blockers, and escalating appropriately.
  • Encourage a culture of rapid experimentation, measurement, and iteration across Creator Connections program initiatives.
Qualifications
  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.