Regional Marketing Director
4 weeks ago
As a Regional Marketing Director at Bryten Real Estate Partners, you will be responsible for leading a marketing team to develop and execute strategic marketing plans to drive traffic and occupancy to achieve the goals of each asset in the company portfolio.
Key Responsibilities:- Develop and execute strategic marketing plans for stabilized and/or lease-up communities
- Collaborate with Asset Directors on marketing programs that enhance property performance and support portfolio goals
- Manage and lead a team in daily operations of marketing, maintaining an engaging and motivating presence
- Provide marketing training and best practices to Community Managers and Asset Directors
- Track and measure marketing outcomes including response, leads, sales, retention and return on investment (ROI)
- Degree level education ideally with a marketing, branding, advertising or design focus; or equivalent experience
- Experience with a variety of property types is strongly preferred, including lease-up, stabilized, owned and third-party managed
- Hands on experience and understanding of various lead generation platforms -- including PPC, ILSs and social media - and how to effectively allocate marketing tools/strategies to achieve goals
- Experience with the marketing functionality in complex CRM software systems - hands-on experience with Yardi and Resman is ideal, but experience with any similar multifamily platform would be valuable
Bryten Real Estate Partners is a leading real estate investment and management company. We are seeking a highly motivated and experienced Regional Marketing Director to join our team.
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