Proprietary Channel Analyst
2 weeks ago
You Drive Success. We Support Your Journey.
With the right support, individuals and organizations can achieve remarkable growth. When you become part of American Express, you join a global and diverse team dedicated to empowering our clients, communities, and each other. Here, you will have opportunities to develop and advance your career in a way that is both unique and fulfilling, with benefits and programs designed to support your personal and professional well-being.
At American Express, your contributions, leadership, and impact will be acknowledged—every team member has the chance to partake in the company’s achievements. Together, we will succeed as a team, committed to delivering the best customer experience globally every day, with integrity and in an inclusive environment where everyone feels valued and respected.
Join American Express and let’s achieve greatness together.
American Express stands as a premier global payments, network, and travel organization, recognized worldwide. Unique in the payments sector, American Express operates as both a card issuer and a global network that processes millions of transactions for merchants every day. The Global Commercial Services (GCS) division is the foremost payments provider for businesses of all sizes, with a significant focus on small businesses. Within GCS, the Small Business Marketing Team is tasked with customer acquisition and engagement marketing for all Small Business Charge, Proprietary Lending, and Co-Brand cards.
What Impact Will You Make in This Role?
The Analyst for the Prospect Proprietary Digital Application Experience will be crucial in enhancing our digital acquisition strategies. This position will collaborate across various teams, including Enterprise Digital & Data Solutions, Product, Risk, and Consumer Marketing, while serving as a digital and application authority for the digital team.
Key Responsibilities:
· Serve as the digital authority for the proprietary channel, focusing on testing, learning, and data strategy.
· Implement new prospect experiences and functionalities within the proprietary channels.
· Collaborate with the consumer business unit and technology/product teams to drive project execution, including defining business requirements and overseeing testing and product launches.
· Assist in developing and maintaining our digital roadmap to foster acquisition growth.
· Oversee marketing, legal, and compliance approvals for marketing and servicing materials.
· Lead reporting and financial analysis for acquisition and engagement within the Digital Apps channel.
Minimum Qualifications:
· 1-3 years of experience in direct marketing and/or project management, preferably in acquisition.
· A successful candidate should be adept at collaborating with multiple partners in a dynamic environment and consistently achieving results.
· Strong relationship-building skills and a proven ability to drive outcomes through proactive collaboration with key partners and stakeholders.
· Excellent communication skills, a positive demeanor, and a proactive approach are essential for this role.
· Detail-oriented, analytical, and results-driven marketing professional.
· Effective presentation and communication abilities.
· Advanced proficiency in Excel is required; strong skills in MS Word/PowerPoint; familiarity with digital analytics platforms such as Omniture is a plus.
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits.
The above represents the expected salary range for this position. Ultimately, in determining your compensation, we will consider your location, experience, and other job-related factors.
We support our colleagues and their families with benefits and programs that promote their overall well-being. This includes prioritizing physical, financial, and mental health throughout various life stages. Benefits include:
Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite, or virtual arrangements based on role and business needs 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesFor a complete list of Team Amex benefits, visit our website.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We support our colleagues with the resources they need to thrive, both professionally and personally. That’s why we have Amex Flex, our enterprise working model that offers greater flexibility to colleagues while ensuring we maintain the vital aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.
US Job Seekers/Employees - to view the Know Your Rights poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.
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