Marketing Insights Analyst

1 week ago

New York, New York, United States AMEX Full time

You Drive the Future. We Support Your Journey.

With the right support, individuals and organizations can advance in remarkable ways. By joining American Express, you become part of a global and diverse team dedicated to empowering our customers, communities, and each other. Here, you will have the opportunity to learn and develop as we assist you in crafting a career path that is both unique and fulfilling, with benefits and programs that cater to your personal and professional needs.

At American Express, your contributions, leadership, and impact will be acknowledged; every team member has the chance to participate in the company's achievements. Together, we will succeed as a unit, committed to our promise of delivering the best customer experience globally, every single day. We will uphold the highest standards of integrity, in an environment where everyone feels valued and included.

Join American Express and let’s shape the future together.

American Express stands as a premier global payments, network, and travel organization, supported by one of the most recognized brands worldwide. American Express is distinct in the payments sector as both a card issuer and a global network that processes millions of merchant transactions daily. The Global Commercial Services (GCS) division is the foremost payments provider for businesses and corporations of all sizes, with a significant focus on small businesses.

What impact will you have in this position?

The Analyst for the Proprietary Digital Application Experience will be crucial in enhancing our digital acquisition channels. This role will collaborate across various partner teams, including Enterprise Digital & Data Solutions, Product, Risk, and Consumer Marketing, while serving as a digital and application subject matter expert for the digital team.

Key Responsibilities:

· Serve as the digital authority for the proprietary channel, focusing on: testing & learning, data strategy, and applications.

· Introduce innovative prospect experiences and functionalities to the proprietary channels.

· Propel project execution in collaboration with the consumer business unit and technology/product teams, including defining business requirements and overseeing testing and new product launches/updates.

· Assist in developing and maintaining our digital roadmap to foster growth in acquisition.

· Oversee marketing, legal, and compliance approvals for marketing and servicing materials.

· Lead reporting and financial analysis for acquisition and engagement within the Digital Applications channel.

Minimum Qualifications:

· 1-3 years of direct marketing and/or project management experience; experience in acquisition is preferred.

· A successful candidate should be adept at collaborating with multiple partners in a dynamic environment and consistently achieving results.

· Strong relationship-building skills and a proven ability to drive outcomes through proactive collaboration with key partners and stakeholders.

· Excellent communication skills, a positive attitude, and a proactive approach are essential for this role.

· Detail-oriented, analytical, and results-driven marketer.

· Proficient presentation and communication skills.

· Advanced skills in Excel are required; strong MS Word/PowerPoint skills; experience with digital analytics platforms such as Omniture is a plus.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we will consider your location, experience, and other job-related factors.

We support our colleagues and their families with benefits and programs that promote their overall well-being. This includes prioritizing their physical, financial, and mental health throughout all life stages. Benefits include:

Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business needs 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

For a complete list of Team Amex benefits, visit our website.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We support our colleagues with the resources they need to thrive, both professionally and personally. That’s why we have Amex Flex, our enterprise working model that offers greater flexibility to colleagues while ensuring we maintain the essential aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days), or fully virtually.

US Job Seekers/Employees - to view the Know Your Rights poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.

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