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Product Marketing Strategist

2 months ago

Cary, North Carolina, United States Abb Holdings Inc Full time
About the Role

This position reports to the Product Marketing Manager and is responsible for implementing product marketing strategies in line with global product strategy in assigned areas to meet business objectives.

Key Responsibilities
  • Lead and manage commercialization efforts of planned product launches and segment marketing for MV Switchgear, MV Motor Control Centers & Load interrupter Switch (LIS).
  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups and developing business plans focused on driving business development for a defined market; develop plan per product to document, Launch and maintain Product Value Prop and Positioning Documentation - Internal and external.
Our Team Dynamics

You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications for the Role
  • Bachelor degree in Electrical Engineering or relevant engineering field PLUS minimum 10+ years of technical or application experience in MV switchgear.
  • Follow and perform duties in accordance with the ABB safety and business ethics policies.
  • Able to travel 20-30% (domestic).
  • Candidates must already have a work authorization that would permit them to work for ABB in the US.