Social Media Marketing Intern

1 month ago

Cary, North Carolina, United States Cornerstone Building Brands Full time
About Us

Cornerstone Building Brands is a leading exterior building solutions provider serving both residential and commercial markets across North America. Our building products are the cornerstone of the communities where people live, work, and play - from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.

Through our core values and consistent behaviors and mindsets, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Company Description

Cornerstone Building Brands, headquartered in Cary, North Carolina, is the largest manufacturer of external building products in North America with over $6 billion in annual revenue and an expansive North American footprint that includes almost 20,000 employees, operating in +70 manufacturing facilities, supported by a network of +80 distribution and branch office facilities. We have a broad product offering with a well-regarded brand portfolio including the #1 position in windows, vinyl siding, metal accessories, metal roofing and wall systems, and insulated metal panels. We believe every building we create, and every part of that building, positively contributes to communities where people live, work, and play.

Job Description

About the Role

This is a hybrid role for Summer 2025 with 1-2 days/week in the Cary, NC office.

The Social Media Marketing Intern at Cornerstone Building Brands is responsible for creating, curating, and managing content across various social media platforms to drive engagement, support campaigns, and enhance brand visibility. Reporting directly to the Director of Marketing, this role involves close collaboration with the marketing team and other key stakeholders within the marketing department. The intern will be part of the Brand & Demand Generation Marketing team, working alongside brand managers, content creators, and digital strategists to execute social media initiatives that align with broader marketing objectives and the company's overall brand strategy.

Key Responsibilities

  • Create engaging content for various social media platforms (e.g., posts, stories, videos)
  • Schedule and publish social media posts using management tools (e.g., Sprout Social)
  • Monitor social media channels for engagement and mentions and respond to comments/messages
  • Analyze social media metrics to assess performance and report findings
  • Assist in the development of social media campaigns and strategies
  • Research industry trends and competitor activity to inform content
  • Collaborate with the marketing team to align social media with broader marketing initiatives
  • Support in creating and editing visual content (e.g., images, videos) for posts
  • Track and organize social media content calendars
  • Engage with the online community to increase brand awareness and followers
Requirements

  • Pursuing a degree in Marketing, Communications, Public Relations, Digital Media, or a related field
  • Knowledge of social media platforms (e.g., TikTok, Meta, LinkedIn) and current digital marketing trends
  • Experience in writing, editing, and creating engaging multimedia content for social media
  • Strong communication skills and ability to work collaboratively within a team
  • Creative thinking and problem-solving abilities to contribute fresh ideas and solutions
  • Attention to detail and strong organizational skills for managing multiple tasks and deadlines
  • Basic understanding of analytics and how to interpret social media performance data
What You'll Get

  • Competitive pay
  • Inclusive, collaborative environment where your ideas are welcomed and valued
  • Bragging rights - you'll work for the market leader in multiple product categories, contributing to brands with significant industry presence
  • Professional development opportunities, including mentorship and exposure to a wide range of marketing functions
  • Intern buddy to help you navigate your role and integrate into the company culture
  • Contribute to impactful projects that influence brand strategy and marketing efforts
  • Networking opportunities with professionals across the company to help build your career connections

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