Marketing Director
4 weeks ago
About the Role
We are seeking a seasoned Marketing Director to lead our growth marketing efforts at Viably. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth and customer acquisition.
Key Responsibilities
- Develop and execute a go-to-market strategy across customer segments
- Lead cross-functional teams to drive results and achieve customer acquisition goals
- Measure and analyze marketing performance to ensure alignment with strategic objectives
- Manage and optimize the use of marketing technologies and platforms to enhance campaign effectiveness and measurement
- Establish marketing metrics to track the success of marketing efforts and provide regular reporting to stakeholders
Requirements
- 8-10+ years in Marketing roles with increasing responsibilities; leadership experience required
- Experience building go-to-market strategy across customer segments
- Experience using data-driven decision-making across sectors
- Ability to qualify and prioritize marketing efforts
- Strength in SaaS and Product-led Growth strategy and execution
- Hubspot experience required
- Track record of driving positive results in hands-on environments
- Ability to maintain a high degree of accuracy with a laser focus on attention to detail
- Ability to manage multiple, often shifting priorities, and deliver results in a deadline-driven environment
About Viably
Viably is a FinTech company that provides an all-in-one financial management solution for eCommerce sellers. Our mission is to help e-commerce entrepreneurs grow their businesses.
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