Marketing Director

4 weeks ago


Cary, North Carolina, United States Viably Full time

About the Role

We are seeking a seasoned Marketing Director to lead our growth marketing efforts at Viably. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth and customer acquisition.

Key Responsibilities

  • Develop and execute a go-to-market strategy across customer segments
  • Lead cross-functional teams to drive results and achieve customer acquisition goals
  • Measure and analyze marketing performance to ensure alignment with strategic objectives
  • Manage and optimize the use of marketing technologies and platforms to enhance campaign effectiveness and measurement
  • Establish marketing metrics to track the success of marketing efforts and provide regular reporting to stakeholders

Requirements

  • 8-10+ years in Marketing roles with increasing responsibilities; leadership experience required
  • Experience building go-to-market strategy across customer segments
  • Experience using data-driven decision-making across sectors
  • Ability to qualify and prioritize marketing efforts
  • Strength in SaaS and Product-led Growth strategy and execution
  • Hubspot experience required
  • Track record of driving positive results in hands-on environments
  • Ability to maintain a high degree of accuracy with a laser focus on attention to detail
  • Ability to manage multiple, often shifting priorities, and deliver results in a deadline-driven environment

About Viably

Viably is a FinTech company that provides an all-in-one financial management solution for eCommerce sellers. Our mission is to help e-commerce entrepreneurs grow their businesses.


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