Product Marketing Specialist

4 weeks ago

Cary, North Carolina, United States Abb Holdings Inc Full time
Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values of care, courage, curiosity, and collaboration, combined with a focus on diversity, inclusion, and equal opportunities, are key drivers in our aim to empower everyone to create sustainable solutions.

This position reports to the Product Marketing Manager. As a Product Marketing Specialist, you will utilize your skills and capabilities to design, develop, and implement the product marketing, positioning, and go-to-market strategy for our low voltage molded case circuit breakers product lines.

You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the U.S. You will also lead the communication and messaging of our product value propositions in alignment with ABB's global product marketing strategy.

The work model for this role is hybrid (Li-Hybrid). This role is contributing to the Electrification Smart Buildings division in Cary, NC or Memphis, TN.

You will be mainly accountable for:

  • Create, plan, and ensure the effective implementation of the United States go-to-market product marketing strategy, including definition and communication of product value propositions and product positioning.
  • Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams.
  • Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance and drive new products and feature development based on local market needs and trends.
  • Product portfolio management, including pricing strategy, inventory strategy, Key Performance Indicator (KPI) reporting, local market offering, product gap analysis, and business cases.

Qualifications for the role include an Engineering Bachelor's degree, preferably in Electrical Engineering, and a minimum of 2 years of experience in Sales, Product Management, or Product Marketing Management in a related Electrical products/application industry.

This position requires 25-30% travel. ABB Smart Buildings enables optimization of energy efficiency, safety, security, and comfort for any building type, through new installations or retrofit solutions.

The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions, including DIN rail products, enclosures, and emergency lighting, through to industrial plugs and sockets and conventional wiring accessories, accommodating for single-family homes, multiple dwellings, commercial buildings, infrastructure, and industrial applications.

The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation.

We value people from different backgrounds. Apply today for your next career step within ABB and visit https://www.abb.com to learn about the impact of our solutions across the globe.

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website https://www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.

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