Project Manager, Demand Generation Content Specialist

4 days ago

Santa Clara, California, United States RTA US Full time
Job Title: Project Manager, Demand Generation Content

Job Summary:

We are seeking a highly skilled Project Manager to lead the development of demand generation content for our clients. The successful candidate will have experience managing integrated demand campaigns with multiple placements across various media channels, including display advertising, social media, video, and email. The ideal candidate will be able to work under tight timelines in a fast-paced environment with quick turnarounds and have a strong ability to look at a large-scale program at a holistic and macro level and clearly communicate deliverables across a cross-functional team.

Responsibilities:

  • Develop campaign release timelines to ensure on-time delivery of campaign assets to Localization teams, digital media, and other content teams.
  • Ensure campaign teams have the latest updates on Brand guidelines, messaging, and corporate-level Brand campaigns that may affect demand gen campaigns.
  • Arrange enablement sessions to share key information.
  • Lead twice-yearly design explorations of demand gen campaign templates to align with latest Brand campaign look and feel and voice and tone/messaging.
  • Attend bi-weekly campaign team meetings to report on the latest status of current release deliverables.
  • Manage project intake and execution with key campaign stakeholders.
  • Manage the flow of work to our internal design team and ensure designers have access to the information they need to produce great work.
  • Review creative briefs to ensure writers have quality content to write demand gen copy for display, social, video, and email.
  • Manage and track creative assets for demand gen campaigns.
  • Manage creative reviews with the Associate Creative Director and Executive Creative Director as needed and all campaign stakeholders.
  • Conduct QA review of all final assets before delivering to campaign team Sharepoint and uploading to the GIC App in SURF.
  • Identify and remove impediments that block the team's ability to meet project objectives.
  • Provide timely status reports, meeting follow-ups, and action items, introduce risk-avoidance tactics to minimize project delivery concerns, and communicate timelines and approval framework for cross-team understanding.
  • Facilitate team discussions, resolve conflict, and escalate risks to leadership when necessary.
  • Partner with the Associate Creative Director, Brand Strategy, and other leads to identify, develop, and roll-out roadmaps and new processes to enable team efficiency and success.

Requirements:

  • 8+ years of project management experience in a creative agency or internal creative marketing team that produces results-driven demand generation campaign assets.
  • Experience managing integrated demand campaigns with multiple placements across a variety of media, including DCO display advertising, social media, video, and email.
  • Experience working on production, deployment, and optimization for digital executions.
  • Experience with e-commerce and digital asset management platforms, ideally in consumer or tech.
  • Ability to work under tight timelines in a fast-paced environment with quick turnarounds.

Preferred Qualifications:

  • Exceptional ability to look at a large-scale program at a holistic and macro level and clearly communicate deliverables across a cross-functional team.
  • Outstanding organizational, negotiation, and relationship-building abilities.
  • Ability to thrive in a rapid-paced environment on multiple projects in a large company atmosphere.
  • Proven experience working for creative brands both consumer and B2B. Strong command of the creative process for development of traditional media.
  • Ability to work on a global scale across many internal stakeholders with varying degrees of experience with visual storytelling and the production of digital assets.

Education:

  • A Bachelor's degree in Marketing or related field.

Benefits:

Russell Tobin offers comprehensive healthcare coverage, supplemental coverage, 401(k)-retirement savings, life and disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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