Executive Marketing Content Strategist

4 weeks ago

Santa Clara, California, United States ServiceNow Full time
Job Description

We are seeking a highly skilled Content Manager, Executive Marketing to join our dynamic team. This individual will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, crafting executive outreach, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities.

This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry.

Responsibilities:
  • Support the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.
  • Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.
  • Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation.
  • Support the creation of high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement.
  • Shape and adapt existing content materials for multi-purpose use.
  • Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle.
Qualifications:
  • Proven experience (5+ years) in content strategy, content marketing, or related roles, with a focus on nurturing existing executive-level relationships as well as building net-new connections.
  • Deep understanding of SaaS and technology industry trends, with the ability to translate complex concepts into clear, compelling narratives.
  • Exceptional writing and editing skills, with a keen eye for detail and a knack for storytelling.
  • Strong strategic thinking and analytical abilities, with the capacity to synthesize data and insights to inform content strategy.
  • Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
  • Proven track record of driving results in a fast-paced, deadline-driven environment.
  • Proven ability to work cross-geo and build relationships across different cultures and languages.
  • Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.

We value inclusivity and welcome candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate.

For positions in this location, we offer a base pay of $119,300 - $208,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

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