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Project Manager, Demand Gen Content Specialist

2 months ago

Santa Clara, California, United States RTA US Full time
Job Overview

We are seeking a highly skilled Project Manager to join our Demand Generation Content team. As a key member of our team, you will be responsible for managing the development and execution of demand generation campaigns, working closely with cross-functional teams to ensure timely delivery of high-quality content.

Key Responsibilities:

  • Develop and manage campaign release timelines to ensure on-time delivery of campaign assets to Localization teams, digital media, and other content teams.
  • Collaborate with campaign managers to ensure they have the latest updates on Brand guidelines, messaging, and corporate-level Brand campaigns that may affect demand gen campaigns.
  • Arrange enablement sessions to share key information and facilitate team discussions.
  • Lead twice-yearly design explorations of demand gen campaign templates to align with the latest Brand campaign look and feel, voice, and tone/messaging.
  • Attend bi-weekly campaign team meetings to report on the latest status of current release deliverables.
  • Manage project intake and execution with key campaign stakeholders, ensuring a smooth flow of work to our internal design team.
  • Review creative briefs to ensure writers have quality content to write demand gen copy for display, social, video, and email.
  • Manage and track creative assets for demand gen campaigns, including display banners, social media, video, content syndication, and email.
  • Manage creative reviews with the Associate Creative Director and Executive Creative Director as needed, ensuring timely feedback and delivery.
  • Conduct QA review of all final assets before delivering to the campaign team Sharepoint and uploading to the GIC App in SURF.
  • Identify and remove impediments that block the team's ability to meet project objectives.
  • Provide timely status reports, meeting follow-ups, and action items, introducing risk-avoidance tactics to minimize project delivery concerns.

Requirements:

  • 8+ years of project management experience in a creative agency or internal creative marketing team that produces results-driven demand generation campaign assets.
  • Experience managing integrated demand campaigns with multiple placements across various media, including DCO display advertising, social media, video, and email.
  • Experience working on production, deployment, and optimization for digital executions.
  • Experience with e-commerce and digital asset management platforms, ideally in consumer or tech.
  • Ability to work under tight timelines in a fast-paced environment with quick turnarounds.

Preferred Qualifications:

  • Exceptional ability to look at a large-scale program at a holistic and macro level, clearly communicating deliverables across a cross-functional team.
  • Outstanding organizational, negotiation, and relationship-building abilities.
  • Ability to thrive in a rapid-paced environment on multiple projects in a large company atmosphere.
  • Proven experience working for creative brands, both consumer and B2B, with a strong command of the creative process for development of traditional media.
  • Ability to work on a global scale across many internal stakeholders with varying degrees of experience with visual storytelling and the production of digital assets.

Benefits:

We offer comprehensive healthcare coverage, supplemental coverage, 401(k)-retirement savings, life and disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts.