Lead Brand Strategist

1 week ago

Pasadena, California, United States Nature's Bakery Full time
Position Overview

ABOUT NATURE'S BAKERY

At Nature's Bakery, we are committed to providing simple and nutritious snacks that fuel active and joyful lifestyles. Established in 2011, our mission is to deliver better-for-you snacks that not only taste great but also promote well-being. Our products are crafted with wholesome ingredients, including hearty whole grains and sun-ripened fruits, resulting in delicious, plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified snacks. While we are renowned for our whole wheat Fig Bars, we continually innovate with a variety of options such as Gluten Free Fig Bars, Oatmeal Crumble Bars, and Double Chocolate Brownie Bars.

As one of the fastest-growing brands in the snack category, we have recently joined the Mars family of companies, positioning us for accelerated growth in the healthier snacking sector. Join us in our mission to create a snacking world that is both enjoyable and beneficial.

Key Responsibilities

In the role of Lead Brand Strategist, you will oversee the brand's core product portfolio, focusing on strategy, analytics, and the introduction of new products. You will formulate and implement plans to ensure sustained growth while achieving annual objectives. This position reports directly to the VP of Marketing and involves managing an Associate Brand Manager, collaborating closely with various departments including Sales, Finance, Supply Planning, and Project Management.

Essential Duties

  • Craft product growth strategies, outlining objectives, tactics, key initiatives, and performance metrics.
  • Serve as the internal authority on the snack bar market through comprehensive analysis, trend identification, and competitive insights.
  • Generate ongoing and ad-hoc brand performance reports, emphasizing significant trends and opportunities.
  • Enhance understanding of product assortment in relation to consumer behavior, market dynamics, our customers, and our organization.
  • Identify and spearhead opportunities for portfolio optimization and product renovation.
  • Lead initiatives to develop and launch new products that contribute to both revenue and profit growth.
  • Collaborate with the category management team to create data-driven selling narratives for key retail partners through formal reviews.
  • Guide the Associate Brand Manager to help them meet performance and professional development goals.

Qualifications

The ideal candidate is a seasoned Brand Manager with a genuine enthusiasm for branding, product innovation, and analytics, possessing experience in a dynamic, high-growth consumer packaged goods environment.

Preferred Qualifications:

  • 4-7 years of relevant experience in Brand Management.
  • Demonstrated analytical skills with the ability to extract insights from data; proficiency with IRI/Nielsen is essential.
  • Ability to connect facts, ideas, and situations to make informed recommendations.
  • Strong financial understanding, including P&L management.
  • Bachelor's degree required; MBA preferred.
  • Exceptional verbal and written communication skills.
  • Proficient in MS Office and capable of quickly adapting to business intelligence systems.

Additional Attributes:

  • Collaborative Spirit: Enjoy working across various functions in a highly cooperative environment.
  • Analytical Mindset: Strong familiarity with market data sources (IRI, Nielsen, Luminate, Numerator) and adept at tracking and reporting processes, while also comfortable using intuition for decision-making.
  • Results-Driven: Proven track record of meeting KPIs, executing plans, and launching new products on schedule.

Nature's Bakery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law.

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