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Strategic Marketing Lead

2 months ago

Pasadena, California, United States Forensis Group INC Full time
Position Overview

The Marketing Operations Manager will spearhead the formulation and execution of marketing strategies, initiatives, and campaigns that align with the overarching goals and mission of Forensis Group INC. This role encompasses the management of all marketing efforts, including traditional and digital outreach, content creation, social media engagement, and more.

Key Responsibilities

• Market Analysis: Conduct thorough research to uncover new opportunities and assess the effectiveness of existing marketing strategies.

• Strategic Planning: Engage in sales forecasting and strategic assessments to ensure profitability and market relevance of services/products.

• Pricing Strategy: Execute comprehensive pricing research to maintain competitive positioning.

• Trend Monitoring: Stay updated on market trends and identify potential needs for new offerings, providing recommendations to leadership.

• Financial Evaluation: Analyze financial implications of service/product development initiatives.

• Collaboration: Work closely with teams to develop new services/products and coordinate promotional activities.

• Contract Negotiation: Manage contracts for services essential to marketing execution.

• Team Leadership: Oversee and guide marketing and creative personnel, ensuring effective collaboration.

• Campaign Management: Lead market research initiatives to evaluate the viability of products/services and develop innovative campaign ideas.

• Performance Monitoring: Analyze campaign data to assess success and refine strategies for enhanced brand visibility.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related discipline; Master’s degree is preferred.

• Minimum of three years of relevant experience.

• Strong understanding of client needs and the marketing/sales process.

• Exceptional communication and interpersonal skills.

• Proven ability to manage budgets and demonstrate strong organizational skills.

• Familiarity with digital marketing channels and tools, including SEO, PPC, and CRM software.

• Ability to think creatively and analytically to drive successful marketing strategies.

• Experience in project management and the ability to multitask effectively.

• A metrics-driven mindset with a focus on creativity and innovation.