Head of Integrated Media Strategy

1 week ago

Irvine, California, United States adQuadrant Full time
Position Overview

adQuadrant stands as a creative-driven, analytics-focused, and AI-enhanced strategic partner dedicated to empowering 'challenger' direct-to-consumer brands. Our mission is to support rapidly growing small to mid-sized businesses that aspire to achieve more than their current capabilities allow. Grounded in commerce strategy, we assist brands in navigating systems integration and all facets of growth strategy and execution. Our partnerships extend to venture capital and private equity firms, founding teams, or senior leadership within mid-market commerce brands characterized by high ambition and agility. Speed and scalability are fundamental to our operations.

Role Summary:

We are seeking a strategic and innovative leader to assume the role of Director, Integrated Media. In this capacity, you will be responsible for overseeing comprehensive media investments, creative direction, and sophisticated measurement solutions for our clientele. Your role will involve leading a team of media buyers and analytics specialists, enhancing creative outputs, and refining analytics and product functionalities. By integrating creativity with data insights, you will be pivotal in executing impactful campaigns that drive sustained growth for our clients.

  • Oversee an annual media investment of $XXXM agency-wide across all clients, channels, and platforms.
  • Lead and develop a team of media buyers and analytics professionals, promoting a culture of excellence and teamwork.
  • Implement advanced analytics and measurement practices focusing on Marketing Mix Modeling, GeoX testing, and other innovative incrementality testing techniques.
  • Establish a robust measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous improvement.
  • Collaborate closely with data and analytics teams to leverage insights for informed media buying strategies.
  • Develop and manage marketing mix models, integrating incrementality testing, lift studies, and data governance.
  • Drive creative direction, innovation, and analysis to enhance marketing performance through effective creative strategies.
  • Standardize processes for all aspects of media planning, buying, and execution to ensure consistency and quality across campaigns.
  • Stay ahead of market trends and emerging opportunities, leading the exploration and adoption of new media channels.
  • Utilize cutting-edge media technologies to improve campaign planning, execution, and measurement.
  • Provide strategic guidance to surpass performance objectives and ensure alignment with stakeholders.
  • Encourage experimentation and hypothesis development within the team to devise successful strategies.
  • Engage with clients to understand their business objectives and challenges, providing strategic insights for optimized media strategies.
  • Build relationships with media vendors, platforms, and technology providers to secure favorable rates and access to innovative advertising solutions.
  • Position the agency as a thought leader in media investment through industry contributions and engagements.

Qualifications:

  • At least 10 years of experience in integrated media or media investment leadership roles with a focus on direct-to-consumer marketing.
  • Proven experience in managing and expanding large integrated media teams that include media buying, planning, activation, and measurement experts.
  • Strong interest in emerging technologies such as AI and their potential to enhance performance.
  • Comprehensive understanding of best practices across major media platforms including Google, Meta, TikTok, Programmatic, CTV, Linear TV, and DOOH.
  • Organized individual with a data-driven approach and a proactive mindset.
  • Exceptional analytical and creative thinking skills, integrating data insights into media strategies.
  • In-depth knowledge of advanced attribution methods including Media Mix Modeling and Incrementality Testing.
  • Demonstrated ability to collaborate with cross-functional teams on strategy development and execution.
  • Outstanding leadership and communication skills to inspire and guide teams and create compelling presentations.
  • Self-motivated with experience in navigating ambiguity to expedite planning processes.

Benefits:

We prioritize our people, fostering a positive environment where hard work is celebrated as a team.

  • Comprehensive Health Benefits (health, dental, vision, life insurance)
  • 401K with Matching
  • Generous Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week
  • $300/year allowance for workspace upgrades
  • $30/month for home internet
  • A supportive and enjoyable company culture

Work Environment:

  • Remote-first setup with optional office presence.
  • Ability to work from any location within the US.
  • Virtual collaboration through meetings and communication tools.
  • Utilization of a Mac laptop and office productivity software.
  • Stable internet connection and professional workspace required.
  • Accommodations available for qualified individuals with disabilities.

Compensation: To be discussed

Additional Perks:

  • Bonus structure linked to performance metrics.
  • Participation in our Equity Incentive Plan aligning individual success with company growth.

Location-Based Compensation:

  • Compensation varies based on the candidate's US location.

We are committed to equal employment opportunities and welcome all qualified applicants, regardless of race, color, religion, sex, national origin, disability, veteran status, or any other legally protected characteristic.

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