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Senior Manager, Integrated Marketing Strategy
2 months ago
Rivian is dedicated to fostering a spirit of adventure while promoting sustainability through our emissions-free Electric Adventure Vehicles. We embrace innovation and challenge conventional methods, always seeking new solutions to old problems. Our diverse team shares a commitment to the outdoors and aims to protect it for future generations.
Position OverviewWe are in search of an experienced leader passionate about Integrated Marketing Communications. This role involves reporting to the Senior Director of Integrated Marketing and spearheading the development, execution, and management of innovative marketing strategies and communications that align with our organizational objectives.
The selected candidate will design and implement integrated marketing campaigns across both paid and organic channels, enhancing engagement with current customers, attracting new clientele, and driving demand for the Rivian brand.
With our mission to "Keep the World Adventurous Forever," you will significantly influence how Rivian markets its products and services.
Key Responsibilities- Formulate and execute comprehensive integrated brand marketing campaigns that align with the company's strategic marketing goals.
- Collaborate with Go-To-Market teams to create integrated marketing and communications plans in partnership with key stakeholders.
- Oversee the entire campaign lifecycle, from briefing and ideation to execution and performance evaluation.
- Conduct thorough market research to inform campaign strategies, identifying target audience segments and tailoring communications accordingly.
- Draft Integrated Marketing briefs based on consumer insights, clearly defining target audiences and campaign objectives.
- Work alongside the Growth Marketing team to establish effective media investment strategies that reach the appropriate audiences.
- Coordinate with internal creative teams and external agencies to enhance creative output and ensure alignment with Rivian's high standards.
- Manage the development and delivery of creative assets across various channels, leading reviews with senior leaders and stakeholders.
- Provide ongoing performance reports to stakeholders, highlighting key insights and recommendations for future campaigns.
- 8-10 years of experience in Integrated Marketing, Brand Marketing, Advertising, or Campaign Management, preferably within the automotive or technology sectors.
- Demonstrated success in executing integrated marketing campaigns across diverse channels.
- Proven ability to develop and implement marketing strategies that yield significant business results.
- Strong grasp of marketing principles, media dynamics, consumer behavior, and brand strategy.
- Creative thinker with a talent for storytelling and crafting engaging brand narratives.
- Analytical mindset with expertise in data analysis and campaign performance measurement.
- Exceptional communication skills, both written and verbal, with the ability to collaborate effectively across teams.
Rivian offers competitive medical, dental, and vision insurance packages for full-time employees and their families, effective from the first day of employment.
Equal Opportunity StatementRivian is an equal opportunity employer, ensuring fair consideration for all applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, or any other characteristic protected by law.
