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Sales and Marketing Specialist

2 months ago

Duluth, Georgia, United States Parc Communities LLC Full time
Job Overview

Parc Communities LLC, a distinguished operator of upscale senior living facilities, is seeking a dedicated Sales and Marketing Associate to join our dynamic team. Our organization, founded in 2000, is renowned for its commitment to providing exceptional service in the senior living sector.

The Sales and Marketing Associate plays a pivotal role within the Sales and Marketing Team, directly assisting the Director of Sales and Marketing. This position is essential for generating and managing leads, conducting community tours, and successfully closing sales to achieve and sustain occupancy targets. The focus of this role is to cultivate meaningful relationships with potential residents and their families, ensuring a seamless transition into our community.

Key Responsibilities:

  • Sales Initiatives: Develop and execute effective sales strategies to meet or surpass occupancy objectives.
  • Lead Management: Conduct community tours for prospective residents and their families, providing comprehensive information about our services.
  • Follow-Up: Engage with leads through various communication methods, ensuring timely responses to inquiries.
  • Move-In Coordination: Assist in facilitating smooth transitions for new residents, ensuring all needs are met during the process.
  • CRM Maintenance: Keep the CRM database updated with accurate and timely information regarding leads and sales activities.

Relationship Building:

  • Establish and nurture relationships with prospective residents, their families, and referral sources.
  • Lead the onboarding process for new residents, creating a welcoming environment and addressing any concerns.
  • Communicate effectively with families throughout the move-in process, providing guidance and support.

Marketing Support:

  • Assist in the creation and distribution of marketing materials, including brochures and advertisements.
  • Participate in community events and promotional activities to enhance visibility.
  • Manage the community's online presence, ensuring consistent messaging across platforms.

Reporting and Analysis:

  • Track and report on sales activities, leads, and occupancy metrics.
  • Provide regular updates to the Sales and Marketing Director regarding performance and market insights.

Collaboration:

  • Work closely with other departments to ensure a cohesive approach to resident care and satisfaction.
  • Contribute to team meetings, sharing ideas for enhancing sales and marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing or related field preferred, or an equivalent combination of education and experience.
  • 1-3 years of sales experience, with a proven track record of generating and closing leads.
  • Experience in senior living, healthcare, or hospitality is advantageous.
  • Strong communication and interpersonal skills, with a customer-focused approach.
  • Proficiency in Microsoft Office and CRM software.

At Parc Communities, we are committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences to apply for this exciting opportunity.