Sales and Marketing Director

2 days ago

Duluth, Georgia, United States Parc Communities LLC Full time
Job Summary

The Sales and Marketing Manager is a key member of the community sales and marketing team, responsible for developing and implementing comprehensive marketing strategies and sales programs to meet or exceed budgeted occupancy and revenue targets.

Key Responsibilities
  • Develop and execute a strategic sales and marketing plan to achieve and sustain budgeted occupancy and revenue targets.
  • Analyze market trends, competition, and demographic data to identify opportunities for growth.
  • Work with the General Manager to set sales goals and objectives and develop action plans to meet them.
  • Oversee the prospect management process, ensuring timely follow-up and engagement with prospects.
  • Conduct regular sales meetings to review performance and strategize on lead conversion improvement.
  • Build and maintain relationships with prospective residents, families, and referral sources.
  • Develop and execute marketing campaigns, including online, digital print, and events to promote the community.
  • Manage the community's online presence, including social media and online reviews.
  • Track and analyze sales performance, occupancy rates, and marketing campaign effectiveness.
Requirements
  • Bachelor's degree from an accredited college or university in Marketing, Sales, or Business Administration preferred, or an associate's degree and equivalent combination of work experience in senior living Sales and Marketing.
  • 5+ years of experience in sales and marketing, with proven ability to generate and close a high percentage of qualified leads.
  • Proven track record of achieving sales targets and growing occupancy.
  • Excellent communication, negotiation, and interpersonal skills.
  • Exceptional ability to organize, prioritize, and multi-task in a highly dynamic environment.
  • Ability to convey a positive and professional image to residents, family members, visitors, and co-workers.
Benefits

Parc Communities, LLC offers its eligible associates a comprehensive benefits package, including medical, dental, and vision benefits, access to pay when needed, best-in-class paid time off, mental health resources, career growth and development, recognition, and rewards programs.

Parc Communities' policy is to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

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