Strategic Marketing Director

4 days ago

Washington, Washington, D.C., United States CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Full time

Overview

Certified Financial Planner (CFP) Board of Standards is a professional body that sets and upholds standards for financial planning. The organization consists of two affiliated organizations, CFP Board of Standards and CFP Board Center for Financial Planning. The latter focuses on addressing diversity and workforce development challenges.

This position works closely with both 501(c)(6) and 501(c)(3) programs, driving marketing initiatives to advance the financial planning profession.

About CFP Board

CFP Board is committed to growing a diverse and skilled staff. As an equal opportunity employer, we strive to create an inclusive work environment that fosters collaboration and innovation.

Job Summary

We are seeking a Strategic Marketing Director to lead our marketing efforts in the financial services industry. This role will be responsible for developing and executing comprehensive marketing strategies to support annual certification renewals and reinstatements, corporate partnerships, and product promotions.

Responsibilities

  1. Lead a team in creating and implementing creative marketing plans that meet and exceed KPIs.
  2. Oversee end-to-end creation and execution of integrated marketing campaigns across various channels, including email, paid search, social media, display advertising, webinars, direct mail, print, telemarketing, event management, and content marketing.
  3. Supervise a team consisting of a Senior Marketing Specialist and two Marketing Specialists.
  4. Develop and execute effective email marketing strategies, including segmentation, automation, and performance analysis.
  5. Ensure brand guidelines are correctly implemented across all marketing channels.
  6. Manage and collaborate with agencies and other strategic partners.
  7. Perform other duties as assigned or necessary.

Requirements

  • Bachelor's degree in marketing, business, or related field.
  • A minimum of 7 years' experience in marketing, with hands-on email marketing automation experience.
  • Strong understanding of digital marketing trends, tools, and analytics.
  • Supervisory experience is required.
  • Ability to oversee, interpret, and utilize effective market research.
  • Analytical experience with BI tools, Google Analytics, Looker Studio, and Tableau preferred.
  • Budget management, P&L experience, and e-commerce experience.
  • Experience managing vendor relationships, including contract negotiations.
  • Ability to think strategically and creatively.
  • Excellent time and project management skills.
  • Ability to work in a collaborative environment as a team leader and member.
  • Experience working with IT departments to implement, track, and improve marketing programs.
  • Excellent presentation, written, and verbal communication skills; marketing copywriting and editing skills.
  • Proficiency in MS Office.

Salary and Benefits

The estimated salary range for this position is between $105,000 and $130,000 annually, depending on experience. In addition to base salary, total compensation includes incentive compensation based on individual goals. We offer a hybrid schedule and a collaborative work environment.

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