Marketing Director with Portfolio Development Experience

16 hours ago

Washington, Washington, D.C., United States Residential One LLC Full time

Job Overview

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The Marketing Director role at Residential One LLC is a key position responsible for driving the growth and success of our company. As a strategic marketer, you will develop and implement marketing strategies to attract and retain residents across our diverse portfolio of properties.

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Responsibilities

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  • Collaborate closely with the Executives and Regional Directors to create and manage executive-level marketing and advertising initiatives aligned with business objectives and insights into target-audience preferences.\
  • Develop and implement robust marketing plans tailored to each property to boost leasing activity and foster resident engagement.\
  • Oversee advertising campaigns across various channels, including digital, social media, print, and events, ensuring alignment with brand messaging and strategic positioning.\
  • Conduct thorough market research and competitive analysis using tools such as CoStar and Neighborhood Scout to identify emerging trends, seize opportunities, and tackle challenges within the multifamily housing sector.\
  • Coordinate mystery shops by assigning them to specific properties and associates after completed leasing training, suspected performance issues, market conditions, and/or at the direction of the executive team, regional directors & clients. Responsible for collecting, reviewing, and identifying additional coaching and training opportunities.\
  • Work closely with the onsite teams to grasp market dynamics, resident preferences, and effective leasing strategies, fostering a collaborative approach to marketing efforts.\
  • Demonstrate a strong knowledge of lease-up marketing tactics from the development phase through stabilization.\
  • Identify and initiate training opportunities for the onsite teams, including hosting weekly leasing calls for properties that are not meeting leasing goals and for team members with more than two failed shops.\
  • Manage the creation of diverse marketing collateral, from brochures to websites, ensuring brand consistency and regulatory compliance across all digital and print assets, in concert with managing our 3rd party marketing vendor(s).\
  • Leverage advanced data analytics to track performance metrics, measure campaign effectiveness, and pinpoint areas for optimization, driving continuous improvement and informed decision-making.\
  • Build and nurture relationships with agencies and partners to bolster marketing initiatives, maximize resources, and achieve strategic objectives.\
  • Uphold and enhance reputation management efforts across online platforms and communities, safeguarding a positive brand image and promptly addressing any issues to maintain brand integrity.\
  • Conduct thorough audits to ensure marketing campaigns are accurately set up and performing as expected.\
  • Demonstrate proactive and self-driven initiative in identifying improvement opportunities and implementing strategic adjustments to marketing strategies, fostering innovation and agility in response to both shopping reports and feedback from the Regional Directors and Executives.\
  • Utilize your creative eye to make aesthetic adjustments to websites and digital content, ensuring an immersive and user-friendly experience for prospective residents, driving engagement and conversion. Analytical skills to interpret data and make informed decisions.\
  • Leverage your experience with technology products such as CRM & PERQ to optimize marketing automation and lead management processes, maximizing efficiency and effectiveness.\
  • Collaborate with Regional Directors in building viable marketing budgets through recommendations while employing a successful marketing program that is results-driven.\
  • Must demonstrate confidence in presenting recommendations, ideas, and strategies to the Executive team and clients that illustrates pros, cons, and risks, if any.\
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    • Estimated Salary: $80,000 - $120,000 per year, depending on experience.\
    • Location: Mid-Atlantic region.\
    • Benefits: Comprehensive benefits package, including health insurance, retirement plan, paid time off, and professional development opportunities.\
    • Requirements: Bachelor's degree in Marketing or related field; minimum 5 years of experience in multifamily marketing; proven track record of success in developing and executing marketing strategies.\
    • How to Apply: Please submit your resume and cover letter to [insert contact information].\
    • Company Description: Residential One LLC is a premiere property management company in the mid-Atlantic region. We are committed to creating the best apartment living experience for our residents through award-winning management. We are also dedicated to providing our clients with customized, creative, and thoughtful management and real estate services. We believe that success is created through a powerful combination of expertise, experience, and a commitment to offering the highest level of service to our residents, clients, and fellow team members.\

About Us

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We are a dynamic and growing company that values innovative thinking, collaboration, and customer satisfaction. If you are a motivated and experienced marketer looking for a challenging opportunity to drive growth and success, we encourage you to apply.

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