Strategic Enrollment Marketing Director

3 weeks ago

Washington, Washington, D.C., United States EAB Full time
About EAB

We empower higher education institutions to drive transformative change through data-driven insights and best-in-class capabilities. Our team works collaboratively with over 2,800 partners to accelerate progress and achieve results across enrollment, student success, institutional strategy, data analytics, and advancement.

Job Description:

The Senior Consultant and Principal, Enrollment Marketing Services role is a high-visibility position that promotes EAB's value proposition to clients, increases revenue and profitability, and advocates for future product and service innovations.

Key Responsibilities:
  • Collaborate with new client development teams to present the value of EAB services from a practitioner's perspective.
  • Develop strategic initiatives to meet prospective clients' undergraduate enrollment needs.
  • Work with client services and client success teams to ensure clients reach their undergraduate enrollment goals.
  • Support corporate marketing efforts by creating thought leadership presentations, webinars, podcasts, and conference content.
Travel Expectations:

This role requires approximately 60% travel.

Requirements:

To succeed in this role, you should have:

  • A bachelor's degree.
  • At least 6 years of experience in a senior admissions or enrollment leadership position.
  • 10-12+ years of relevant full-time professional experience.
  • Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends.
  • Proven success in developing strategic initiatives and achieving enrollment goals.
Compensation and Benefits:

This role offers a competitive salary range of $150,000 - $190,000 per year, based on location and experience. Additionally, eligible employees receive discretionary bonus or incentive compensation, as well as a comprehensive benefits package, including medical, dental, and vision insurance, 20+ days of PTO annually, 401(k) retirement savings plan, health savings account, employee assistance program, wellness programs, and more.

Why Join EAB?

We believe that our employees are our most valuable resource and strive to create a workplace where each team member is valued, respected, and heard. At EAB, we welcome diversity of background and experience and are committed to fostering an inclusive work environment.

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