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Digital Marketing Associate

2 months ago

Pittsburgh, Pennsylvania, United States Upstream Management Full time
Job Overview

We are seeking a highly motivated and detail-oriented Marketing & Advertising Coordinator to join our team at Upstream Management. As a key member of our marketing department, you will play a crucial role in developing and executing marketing strategies to drive business growth.

Key Responsibilities
  • Collaborate with senior management to align marketing efforts with business objectives and ensure cohesive execution of marketing campaigns.
  • Conduct market analysis to identify trends and opportunities for growth, and develop comprehensive marketing plans to capitalize on these findings.
  • Assist with daily sales duties, including data analysis and reporting, to inform marketing strategies and optimize results.
  • Develop and manage marketing campaigns to attract new customers and retain existing ones, including social media, email, and event marketing.
  • Present recommendations to the marketing team to improve overall efficiency and effectiveness of marketing efforts.
  • Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns and events.
Requirements
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in marketing, advertising, or a related field, with a focus on campaign execution and analysis.
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Ability to think creatively and develop innovative marketing solutions.