Digital Marketing Manager for Event and Contract Position

4 weeks ago


Pittsburgh, Pennsylvania, United States Ivalua Full time
Event and Digital Marketing Manager Opportunity

We are seeking a highly skilled Event and Digital Marketing Manager to join our team at Ivalua. As a key member of our Marketing team, you will be responsible for supporting our events and digital marketing programs, driving the sales pipeline for the Americas region.

Key Responsibilities:

  • Lead and manage the Ivalua NOW Marketing & Promotion Campaign for the Americas Region, including email marketing, social media promotion, paid advertising, influencer marketing, and management of the Ivalua NOW website.
  • Take ownership of select marketing responsibilities for third-party events, including sponsorship promotion through email and social media channels.
  • Collaborate closely with Campaign & Field Marketing Managers and Product Marketing Team to identify the most effective assets for each event, ensuring consistent messaging and branding.
  • Develop and implement strategies to maximize event ROI through digital marketing, including pre-event promotions, engaging content during the event, and post-event follow-ups.

Requirements:

  • Bachelor's Degree in Marketing, Advertising, Communications or another business-related field.
  • Minimum 3-5 years of experience in digital marketing (other related marketing roles a plus).
  • Experience in virtual event platforms a plus (Bizzabo, BigMarker, Cvent, Vfairs, Webex).
  • Hands-on experience in marketing automation tool, Hubspot (Eloqua/Marketo, and DemandBase a plus).

About Ivalua:

Ivalua is a leading global provider of cloud-based procurement solutions. We are a team dedicated to pushing the boundaries of product innovation and technology, with a hybrid working model (3 days in the office per week). We offer a stable and cash-flow positive company, with a dynamic and international team of top-notch professionals who are experts in their respective fields.



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