Digital Marketing Strategist
3 weeks ago
Job Summary:
HDJ & Associates, Inc. is seeking a highly skilled Growth Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive awareness, generate demand, and ultimately grow revenue for our Warehouse Management and Demand Optimization products.
Key Responsibilities:
Develop and implement a comprehensive digital marketing strategy to drive brand awareness, product adoption, and lead generation.
Identify and prioritize key marketing channels (search, social, email, paid media, SEO, content marketing) to maximize ROI.
Continuously analyze market trends and customer insights to shape campaign direction and optimize the marketing mix.
Lead performance marketing initiatives across paid search, display advertising, retargeting, social media advertising, and affiliate marketing.
Design and execute multi-channel demand generation campaigns that include email marketing, webinars, content syndication, and inbound marketing.
Develop account-based marketing (ABM) strategies for high-value target accounts, collaborating closely with sales to drive pipeline growth.
Utilize marketing automation tools (HubSpot) to create nurturing workflows, scoring models, and personalized sequences.
Partner with Corporate Marketing Manager to generate high-quality inbound leads leveraging website SEO.
Partner with Corporate Marketing Manager to produce blogs, whitepapers, case studies, eBooks, and videos that support SEO and demand generation goals.
Track, measure, and report on the performance of all digital marketing efforts using tools like Google Analytics, CRM systems, and marketing automation platforms.
Provide regular updates on key metrics such as lead volume, pipeline contribution, customer acquisition cost (CAC), and customer lifetime value (CLV).
Collaborate with the sales team to optimize the lead hand off process, ensuring timely follow-up on MQLs and improving conversion rates from lead to opportunity.
Coordinate with sales and customer success teams to develop retention and upsell strategies, improving customer lifetime value and reducing churn.
Requirements:
Bachelor's degree in Marketing, Business, or equivalent experience.
Prior success as a growth marketer, with efforts directly contributing to rapid pipeline and revenue growth.
5+ years of SaaS industry experience driving results through marketing campaigns.
Strong knowledge of HubSpot, Salesforce, and other marketing automation and analytics tools.
Proficiency in analytics and data-driven decision-making.
Excellent communication skills, both written and verbal.
Creative and innovative personal style.
Adaptable and eager to thrive in a remote work environment.
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