Digital Marketing Specialist

4 days ago


Pittsburgh, Pennsylvania, United States Thermo Fisher Scientific Full time
Job Title: Digital Marketing Specialist

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Thermo Fisher Scientific. As a Digital Marketing Specialist, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive engagement and customer acquisition.

Key Responsibilities:

* Develop and implement SEO strategies using platforms such as Google Search Console, SEMrush, and Moz
* Analyze web data such as user behavior, campaign performance, and social media engagement to provide actionable insights and recommendations
* Partner with external agencies and vendors for SEO audits, content creation, link building, SEM management tools, and other digital marketing services
* Develop and supervise an optimized SEO/SEM strategy to drive engagement and customer acquisition
* Build and implement social media campaigns that are creative and innovative in both design and execution

Requirements:

* 3+ years of experience in SEO, SEM, and web
* Specialization and/or experience with AEM (Adobe Experience Manager)
* Experience running digital advertising campaigns using SEM platforms such as Google Ads and Microsoft Ads
* Experience in building, analyzing, and reporting on web and campaign programs as well as traffic performance on websites/blogs
* Proficiency in using platforms such as Google Search Console, SEMrush, and Moz
* Proficiency in data analysis
* Passion for driving digital marketing excellence
* Ability and willingness to travel up to 25% including occasional weekends and international travel

What We Offer:

* Competitive salary and benefits package
* Opportunities for career growth and professional development
* Collaborative and dynamic work environment
* Recognition and rewards for outstanding performance

How to Apply:

If you are a motivated and experienced Digital Marketing Specialist looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information].

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