Digital Marketing Specialist

3 weeks ago


Pittsburgh, Pennsylvania, United States Community College of Allegheny County Full time
Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team at the Community College of Allegheny County. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to promote our college and engage with our audience.

Key Responsibilities
  • Manage our social media presence, including planning content, engaging with our audience, and analyzing metrics to inform future strategies.
  • Develop and curate digital content, including articles, news stories, and videos, to showcase our college's programs and services.
  • Oversee the development and scheduling of digital and social media campaigns to support our college's promotional efforts.
  • Collaborate with our videographer to produce promotional videos and assist with commercial filming projects and campaign photo shoots.
  • Assist with the dissemination of emergency and/or crisis communications and serve in an on-call capacity.
  • Provide professional digital marketing training to internal constituents and assist internal clients with the development of their digital media platforms.
  • Supervise work-study students and interns.
Requirements

To be successful in this role, you will need a Bachelor's degree in marketing, communications, graphic/digital design or a related field and a minimum of four years' experience in digital marketing. Prior experience with digital marketing tactics and strategy, video production, social media, and graphic design is required. Photography experience is a plus.

What We Offer

We offer a competitive salary, excellent benefits package, and opportunities for professional growth and development. If you are a motivated and creative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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