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Marketing Specialist

2 months ago

Cheyenne, Wyoming, United States University of Wyoming Full time
Job Overview

The University of Wyoming is seeking qualified candidates to explore our career opportunities. We particularly welcome individuals with experience in engaging diverse communities and initiatives.

POSITION TITLE:

Marketing Coordinator

ROLE OBJECTIVE:

Facilitate and collaborate with various departments within the university to develop marketing materials for the University of Wyoming. Create visual content, short videos, imagery, and written copy that reflect the university's branding and messaging. Assist in formulating social media strategies for both established and new university accounts. Interact with social media audiences by addressing inquiries and directing them to the relevant campus departments. Participate in university events to collect content and collaborate with colleagues to disseminate it across multiple social media channels. Foster connections with student-centered departments to generate pertinent social media content. Provide analytical reports to your supervisor and suggest enhancements for social media engagement.

KEY RESPONSIBILITIES:
  • Design and produce marketing graphics and content for various initiatives that support the university's mission.
  • Create distinctive designs tailored for diverse marketing platforms, including social media, email campaigns, and websites.
  • Generate accurate captions and content for social media with regular updates to the university's profiles.
  • Adhere to the university's branding guidelines to ensure high-quality marketing outputs.
  • Understand UW's target audiences and their content requirements, including prospective and current students.
  • Become proficient in Facebook Business Manager to aid in the management and promotion of university-wide social media accounts.
  • Collaborate with internal and external stakeholders to identify impactful content that aligns with the university's mission and objectives.
  • Produce short-form videos for social media platforms.
  • Thoroughly proofread and review all marketing materials before supervisor evaluation and approval.
  • Monitor and respond to public and direct messages on various social media platforms during weekdays.
  • Report elevated social media issues or comments to the supervisor and recommend solutions for unresolved matters.
ADDITIONAL FUNCTIONS:
  • Act as a design and production advisor to university staff as needed.
  • Assist the supervisor or independently deliver presentations.
  • Maintain documentation and records effectively.
SKILLS AND QUALIFICATIONS:
  • Detail-oriented
  • Consistency in work
  • Technical and professional expertise
  • Ability to work independently
  • Presentation skills
  • Negotiation abilities
REMOTE WORK ELIGIBILITY:

This role is essential for supporting campus stakeholders and requires the successful candidate to be present on campus.

MINIMUM REQUIREMENTS:

Education: Bachelor's degree in Art, Marketing, Communications, or a related discipline

Experience: 1 year of relevant work experience

Licensure: Valid driver's license with a motor vehicle record compliant with university policy.

DESIRED QUALIFICATIONS:

Knowledge of:
  • Graphic design, layout, and production techniques
  • Short-form video editing skills
  • Social media management strategies
Skills and Abilities:
  • Exceptional writing and editing capabilities
  • Ability to manage deadlines effectively
  • Capacity to work in a culturally diverse environment
  • Strong oral and written communication skills
  • Excellent organizational abilities
  • Interpersonal skills with a focus on customer service
  • High-level problem-solving skills
  • Creative and artistic skills while adhering to deadlines
  • Ability to discern colors and spatial relationships
APPLICATION MATERIALS:

To apply, complete the online application and upload the following: cover letter, resume or C.V., and contact information for four professional references. This position will remain open until filled.

HIRING STATEMENT:

The University of Wyoming is an Affirmative Action/Equal Opportunity Employer. We are dedicated to fostering a multicultural environment and strongly encourage applications from women, minorities, veterans, and individuals with disabilities.

ABOUT LARAMIE:

The University of Wyoming is situated in Laramie, a vibrant community of 30,000 in the scenic Rocky Mountain region. The state of Wyoming continues to invest in its university, enhancing its status as a leader in academics, research, and outreach. The university boasts modern facilities and the community offers the benefits of a major educational institution.

Located in a picturesque mountain valley near the Colorado border, Laramie provides excellent recreational opportunities and is in close proximity to Colorado's metropolitan areas, including Denver, Boulder, and Fort Collins. This stunning mountainous landscape offers outdoor activities year-round, with over 300 days of sunshine each year.