Marketing and Sales Director

6 days ago

Bismarck, North Dakota, United States Mr. Appliance of Plymouth & Tewksbury Full time
Job Summary

The Theodore Roosevelt Medora Foundation is seeking a highly skilled and experienced Chief Marketing and Sales Officer to join our team. As a key member of our executive team, you will be responsible for leading our marketing and sales departments to drive business growth and achieve our organizational goals.

Key Responsibilities
  • Develop and implement comprehensive marketing plans to drive brand visibility and customer engagement
  • Lead the marketing team to achieve TRMF's desired success
  • Identify new market segments and opportunities to benefit from TRMF products
  • Prepare effective advertising campaigns based on market research
  • Collaborate with senior executives to develop growth plans for the organization
  • Forecast, draft, implement, and oversee the department's operating budget
  • Manage conception, development, and implementation of marketing plans and strategy
  • Manage and develop digital marketing strategies for various product introductions
  • Lead email marketing efforts and monitor digital analytics to ensure ROI justifies the spend
  • Ensure the website is current, accurate, and effective
  • Attend conventions, conferences, and trade shows, prepare engaging displays and collateral as needed, and provide post-event reports and analysis
  • Expert at storytelling through multimedia production
  • Collaborate with the Development Director on philanthropic marketing
  • Lead communications for TRMF accomplishments, team achievements, and awards, and other organizational announcements through news releases
  • Manage relationships with advertising agencies to ensure effective campaign execution and ROI
  • Assume point of contact for TRMF crisis communication plan and additional media inquiry needs
Requirements
  • Proven experience in both agency collaboration and leading in-house marketing teams
  • Excellent storytelling and verbal and written communication skills
  • Thorough understanding of market developments and marketing strategies and practices
  • Excellent interpersonal and customer service skills
  • Excellent organizational skills and attention to detail
  • Strong analytical and critical thinking skills
  • Strong leadership and team management skills
  • Proficiency with Teams, Text, email, Zoom, LinkedIn, and other social media platforms
  • Proficient with Sales Force, Adobe Suite, Canva, and Microsoft Office Suite
  • A strong commitment and passion for Medora, The Badlands, and helping people
  • Flexible, ready, and able to adapt to change
Education and Experience
  • Bachelor's degree in marketing, Business, or related field; or equivalent in education and/or experience
  • At least five years of experience in marketing and long-range planning required
  • Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred
  • Demonstrated experience in mass communication marketing preferred
  • Experience in writing promotional emails, drip campaigns, and press releases
  • Experience using Salesforce

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